Media - Gymfluencers

The Liquid Death and Pop-Tarts Collaboration

Liquid Death and Pop-Tarts Drop Unique Caffeinated Iced Tea Collaboration

It’s a collab we’re pretty sure no one predicted – now that it’s here, we’re intrigued! Liquid Death – the canned water brand known for its heavy metal aesthetic and chaotic marketing – has teamed up with iconic breakfast pastry…

Barebells UK launches new Strawberry Sundae Soft Bar

Barebells UK Unveils Its First Gelato-Inspired Flavour of 2026

Barebells UK has dropped its first gelato-inspired flavour of the year, just in time for the (hopefully) Great British Summer. The new Strawberry Sundae Soft Bar is the latest addition to its popular Soft Bar range – a lineup that…

Oath Nutrition Moves Into RTDs With Sparkling Energy + Protein Drink

Oath Nutrition has taken its first step outside the powder category with the launch of a brand-new ready-to-drink sparkling beverage. Combining two of the most trending ingredients in sports nutrition – protein and caffeine – the hybrid cans come in…

Starbucks' Protein Cold Foam Comes to the UK

Starbucks Adds Protein Cold Foam to UK Menus After US Success

UK Starbucks fans, rejoice! You can now finally get your hands on the viral protein cold foam after its roaring success across the Atlantic. The coffee giant launched the product in thousands of US and Canadian stores in September 2025,…

Les Mills and HYROX partner for new classes

Les Mills Signs Global Partnership With HYROX, Launches Two New Classes

A bona fide global fitness institution since the 80s, Les Mills is one of the oldest and most recognisable names in the industry, while HYROX is one of the newest. Now, the two are partnering to bring science-backed exercise classes…

Myprotein Mixes Whey and Collagen For Two New Protein Powders

Myprotein continues its quest to make everyday supplementation more convenient with two new additions to its range. The recently released Clear Whey + Collagen and Impact Whey + Collagen blends combine some of the brand’s staple – and most-loved –…

Applied Nutrition's new protein cheese bites

Applied Nutrition Drops Protein Cheese Bites in 3 Flavours

If you’ve ever stared longingly at a chunk of cheese, wondering how you can sneak it into your macros, then you’re in luck – Applied Nutrition has solved the problem. The UK sports nutrition heavyweight debuted its new Protein Cheese…

Alter Ego Pre-Workout From HTLT Supps and Panda Supps

HTLT and Panda Drop Alter Ego Pre-Workout Featuring Real Candy Pieces

Panda Supps has lifted the lid on its collaboration with fitness YouTube veteran Greg Doucette’s HTLT Supplements. The pair teased something special late last week, and what followed certainly didn’t fail to live up to the hype. Alter Ego Pre-Workout,…

New Mosh High Protein Bar Adds Extra Protein While Retaining Brain-Boosting Formula

Mosh – the brain-health-focused protein bar brand – has launched a new product in response to its audience’s calls for more high-protein options. Mosh High Protein Bar: What You Need to Know The new Mosh high protein bar promises “more…

Grenade Creatine Returns with Ultra-Pure Formula and Two Flavours

Protein bar favourite Grenade hasn’t played in the creatine space since launching its Essentials blend some years back. Those tubs are now practically extinct and, while the brand has built out its Sports Nutrition range in recent years, creatine never…

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