Myprotein is bringing a ‘taste of paradise’ to gym-goers with the launch of a Bounty Impact Whey Protein.
The soon-to-launch tubs mark the latest instalment in the sports nutrition powerhouse’s thriving collaboration with Mars Wrigley.
Since announcing the flagship licensing agreement late last year, Myprotein has transformed classic and white chocolate versions of Snickers, as well as the unmistakable taste of Mars, into clean, scoopable treats.
Bounty makes it a hat-trick, while bringing the distinctive coconut and chocolate combination to the brand’s best-selling whey formula.
“Through our continued partnership with Mars Wrigley, we keep finding new ways to bring together the flavours people love and the nutrition they need,” said Neil Mistry, CEO of THG Nutrition.
“Bounty is an iconic taste, and we’re proud to bring that to life in a high-quality whey protein.
“At Myprotein, we never stop innovating. The addition of Bounty to our Impact Whey range is another exciting step forward, and we’re confident it’ll resonate strongly with our customers – both for its nutritional credentials and that unmistakable coconut and chocolate flavour.”
What to Expect From Bounty Impact Whey Protein
Launching on 8 June via Myprotein’s online store, each serving packs 20g of complete whey protein while keeping calories low at just 113.
Much like the Mars and Snickers drops, the blend is also low in fat and sugar, making it a clever way for chocoholics to satisfy their cravings without feeling the resulting guilt.
Two tub sizes are expected: 15 servings for £16.99 and 31 servings for £30.99. It’s also likely they’ll make their way onto the shelves of Myprotein’s major retail partners, with the brand now boasting dedicated bays in Tesco.
The Bounty launch might not be the end of Myprotein’s voyage through the confectionery classics. With bars like Twix also under the Mars Wrigley umbrella, there could be room for more nostalgia-heavy innovation yet.
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