Myprotein has just dropped the most exciting news of 2023. The nutrition heavyweight has revealed it’s soon set to open its first-ever store, which it has intriguingly named Myprotein Kitchen.
Announcing the news on social media, the brand wrote: “Something BIG is coming on 14.10.2023. Mark your calendars as a day in Myprotein history is upon us, with the launch of our FIRST-ever store!
“The excitement is real, the energy is electric and we can’t wait to reveal what’s in store for you (quite literally). Get ready to taste and experience a whole new level of delicious, nutritious goodness. We’re about to redefine your fitness game.
“Stay tuned for exclusive previews.”
Since forming in 2004 Myprotein has become a giant in the supplement space, specialising in everything from classic whey protein to pre and post-workout formulas.
However, the name of its new store suggests it could now be set to embark on a foray into the meal service market. The exact details on how that will be done, or indeed where the shop will be located, are still unclear.
But eagle-eyed fans seem to think the map attached to the announcement is of Manchester. That would make sense, given that Myprotein’s headquarters is based in the Warehouse city.
However, only time will tell if they’ve managed to correctly decipher the brand’s cryptic clue.