Football’s January transfer window might have slammed shut, but big moves are still being made in the sports nutrition space.
Wholesale distribution heavyweight OccaStore has announced the capture of industry expert Wayne Jeffery.
He steps in as Head of Brands and Partnerships, bringing with him strong commercial experience across brand growth, route-to-market strategy, and partnership development.
In his new role, Jeffery will lead the business’s brand relationships and partner programmes, with a focus on onboarding, distribution growth, and expanding opportunities across OccaStore’s channels.
OccaStore says the appointment reflects its continued growth and the increasing demand from brands for a dedicated, senior lead to drive partner strategy and accelerate multi-channel expansion.
With two major partnership announcements in the pipeline and an increasing presence across independent gyms, padel, and vending, Jeffery will lead the next phase of brand development, helping partners unlock new routes to market through one joined-up plan.
Commenting on the appointment, Stephen Griffiths, Managing Director at OccaStore, said: “Wayne has already made a real impact with the way he approaches brands and partnerships.
“He understands what great looks like when it comes to building long-term relationships and delivering results. We’re excited to have him officially on board and to keep building.”
Wayne Jeffery added: “I’m delighted to join OccaStore at a time of strong momentum. The platform, the team, and the partner network are all set up for growth. I’m looking forward to working with brands to unlock new channels and build partnerships that last.”
Established in 2019, OccaStore has grown to become the UK’s largest supplier of Myprotein and other leading health brands.
The likes of C4, NOCCO, Applied Nutrition, Barebells, GHOST, and Naughty Boy Lifestyle can also be counted among the household names in its sizeable roster.
Alongside established global leaders, OccaStore’s carefully curated portfolio extends to emerging disruptors such as NoWhey and HNGRY, spanning sports nutrition, hydration, wellness, apparel, and beyond.
Visit OccaStore’s website to open a trade account today.
READ MORE: HNGRY Protein Now Available on OccaStore
