Six months ago, creator duo Logan Paul and KSI broke into the flourishing protein RTD market with the launch of the PRIME Shake.
Backed by industry veteran Bradley Martyn, the canned beverage debuted in three flavours, each packing an impressive 32g of protein from ultra-filtered skimmed milk.
A fourth option has just been added to the line-up, and it looks set to become the brand’s most popular yet.
Frosted Blueberry Pop-Tarts joins Chocolate, Vanilla and Cookies & Cream in the range, bringing with it a huge slice of American breakfast culture.
PRIME Bags Pop-Tarts Collaboration
Frosted Blueberry Pop-Tarts marks the first major flavour collaboration for Paul and KSI’s protein venture.
And as first collaborations go, there are few bigger or more instantly recognisable than Pop-Tarts.
Aiming to recreate the iconic toaster pastry experience in a leaner format, each can delivers the same 32g of protein, just 3g of sugar, virtually no fat and 150 calories.
As for the flavour, which is achieved using natural and artificial sweeteners, expect notes of sweet blueberry swirled with vanilla icing.
Where to Buy PRIME Frosted Blueberry Pop-Tarts
Target looks to be the first retailer stocking PRIME’s latest creation, with cans priced at $2.99 each. That matches the cost of the existing flavours, which are also available at the heavyweight chain.
PRIME also offers a second protein shake, enriched with 3g of creatine.
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