PRIME Zero hits shelves with fewer calories and subtle formula tweaks
KSI and Logan Paul’s PRIME has come out swinging in 2026.
The YouTuber duo has announced its second major product release in as many weeks, as it looks to reboot the PRIME hype machine.
Fans were recently introduced to the new PRIME Shake — a protein RTD packing 32g of the muscle-building macronutrient per serving.
Those cans marked PRIME’s debut in a third functional drinks category, joining its existing energy and hydration offerings.
This time around, the brand has returned to its roots with a lighter take on the bottles that caused carnage when PRIME first landed in early 2022.
PRIME Zero has arrived as the “next evolution” of the brand’s hydration portfolio, with a handful of subtle yet notable changes. Here’s everything you need to know.
Introducing PRIME Zero
Four frosty flavors make up the launch lineup for PRIME Zero: Berry Ice, Cherry Ice, Orange Ice, and Grape Ice.
Much like the original PRIME Hydration, it comes in 16.9 fl oz (500ml) bottles that are low in calories and enriched with electrolytes and vitamins.
So, what exactly has changed?
For starters, PRIME Zero is lighter in calories than its predecessor, clocking in at just 10 per bottle. It’s not a huge drop from the 20–25 calories found in PRIME Hydration, but a reduction nonetheless.
Coconut water has been substituted out, bringing total carbs down to around 3g and eliminating sugar entirely.
Total electrolyte content has also dropped, with PRIME Zero delivering 545mg of key minerals, compared to PRIME Hydration’s 835mg.
That figure breaks down as 440mg of potassium, 100mg of magnesium, and just 5mg of sodium.
Vitamins A, B, and E still feature, supporting energy production and antioxidant function, though BCAAs have been removed from the formula.
Made without artificial dyes or caffeine, PRIME Zero positions itself as a lighter sip designed to appeal to a broader range of consumers, without sacrificing taste.
Our verdict? Not a whole lot has changed.
Beyond a (very) small dip in calories, carbs, and sugar, there’s little here to get overly excited about.
The taste may feel more refined thanks to the removal of coconut water and reduced electrolyte load, but it doesn’t break new ground.
More importantly, questions remain over PRIME’s effectiveness as a rehydration drink, given its notably low sodium content.
Between PRIME’s two most recent drops, the protein shake feels far more intriguing.
Still, if you’re curious to try it for yourself, the new PRIME Zero bottles are available now at Walmart, Amazon, and The Vitamin Shoppe.
SEE ALSO: KSI and Logan Paul Enter the Protein Game With New PRIME Shake
