PUSH Gummies is looking to rebuild its reputation after being disgraced in the recent creatine gummy drama, otherwise known as gummygate.
Popular entrepreneur, online personal trainer and content creator James Smith took aim at several brands in a string of exposés.
After taking it upon himself to test a number of samples from leading gummy makers, he alleged that many missed label claims and were essentially selling “sweets” as creatine supplements.
PUSH Gummies was a brand firmly in his crosshairs, partially because it’s hugely popular in Australia, where Smith resides.
After initially batting away the accusations, PUSH launched an internal investigation and found that some batches were indeed under-dosed.
It’s now officially back and pacing the first few steps on the road to redemption, armed with a new US supplier, fresh formula, and five-stage testing protocol.
“Our mission has always been to make creatine accessible and fun,” the brand wrote in an announcement.
“Earlier this year, some batches of our gummies were found to contain less creatine than stated on the label. We were devastated.
“You trusted us, and we didn’t meet the standard we set for ourselves — or the standard you deserve.”
PUSH Gummies paused all sales in the wake of the discovery, and says it issued refunds or credits for more than 20,000 bags from the affected batches.
“We’re truly sorry for the frustration and disappointment this caused,” it added.
“We’ve now rebuilt Push from the ground up. We have a new US based manufacturer. We added a rigorous five-layer testing process. We have a completely new formula and recipe.”
What’s Actually Changed With PUSH Gummies?
So, what’s changed? The serving size has been upped to four gummies, providing a total of 5g of creatine. Each bag now contains 120 pieces, still supplying a month’s worth of supplementation.
Much has been made of whether creatine gummies are stable enough to protect the compound during production, and prevent it from breaking down before it reaches the end user.
PUSH says it’s ripped up and rewritten the recipe, and you’d imagine that was one of the factors considered.
The manufacturer selected to put together that tweaked ingredients list is an FDA-registered and GMP-certified facility, giving PUSH more confidence in the production process.
In a previous statement, PUSH asserted that its last supplier altered the product formula without its knowledge, and may have sent separate, fully dosed samples to Eurofins to pass quality checks.
Such oversights don’t look like they’ll be allowed this time around, as the remapped PUSH Gummies are being put through five layers of testing, including Eurofins USA and HASTA certifications.
“We’re proud to introduce the next generation of creatine gummies — a formula rooted in quality, transparency, and everything we’ve learned,” the statement continued, before thanking those who have stuck by the brand.
Version 2.0 of PUSH Gummies is back live in New Zealand and Australia and will be launching in the UK “early next year.”
PUSH is keen to avoid calling this a comeback, but that’s exactly what it is. The social media comments were a mix of congratulations and angered messages from fans who still have old batches but no refund.
In fairness, PUSH was responding with directions on how those affected could seek compensation, if they haven’t already.
But one thing’s clear: all is not yet forgotten. There’s some way to go before PUSH Gummies regains the trust that was shattered.
However, from the early signals, it looks like the brand is taking all the correct steps to right the wrongs of the past.
SEE ALSO: Creatine Gummy Brands ‘Exposed’ As James Smith Reveals Shocking New Test Results
