The Ten Percent Club has officially landed in the UAE.
Ten Percent Club has already built serious momentum in professional sport, and now the brand is making its long awaited move into the UAE.
After 20 months of product registrations, reformulations, setbacks and a lot of behind the scenes work, the performance supplement brand can now offer 24 hour delivery across the UAE through its website and Noon.
What is Ten Percent Club?
Ten Percent Club was founded in late 2022 by Luke O’Reilly, who created the brand after seeing how natural supplements could support better health, performance and productivity.
The brand is built around the idea that small improvements can make a real difference, whether you’re training hard, working long days or trying to stay more consistent with your routine.
Since launching, Ten Percent Club has become one of the most talked about supplement brands in professional sport, with products designed to support performance, recovery, hydration and everyday wellbeing.
Ten Percent Club products
The Ten Percent Club range is built for people who take their training seriously, but still want products that are easy to work into real life.
The brand focuses on natural supplementation, with formulas designed to support everything from hydration and focus to recovery and performance.
One of the standout products is Slip & Flow, its electrolyte formula created to help support hydration, muscle function, nerve signalling and focus. It’s made for anyone putting in proper work, whether that’s in the gym, on the pitch, on the court or through long, sweaty training sessions.
Ten Percent Club is now available in the UAE
The big news is that Ten Percent Club is now officially registered in the UAE, with stock already on the ground in its Dubai warehouse.
That means UAE customers can now order Ten Percent Club products directly through the brand’s website or on Noon, with 24 hour delivery available across the country.
Founder and CEO Luke O’Reilly shared the news on LinkedIn, explaining that the UAE launch took 20 months to bring to life. The process included product registrations, rejections, reformulations and getting the products officially listed with Dubai Municipality.
So this hasn’t been a quick copy and paste move into a new market. The brand has really had to put the work in, but now UAE customers can finally get their hands on the products without waiting on international shipping.
A big move for the brand
The UAE launch is a major step for Ten Percent Club, especially with Dubai becoming such a strong home for fitness, performance, combat sports, padel, running and wellness.
It also means people in the region now have much easier access to a brand that’s already built serious momentum in professional sport.
With products officially registered, stock in Dubai and 24 hour delivery now available, Ten Percent Club is ready to make its mark in the UAE.
So if you’ve been waiting to try the brand, now’s the time. Ten Percent Club has officially made its UAE debut, and this is just the beginning of what the brand is building in the region.
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