We’ve got all the info you need to know on who owns RAW Nutrition.
RAW Nutrition has gone from a small business idea to one of the loudest names in the supplement world, and with that kind of rise comes a lot of curiosity. New ownership announcements, huge collaborations, and a takeover by a European powerhouse all sparked questions, and one in particular keeps coming back again and again.
People want to know who owns RAW Nutrition now and what the change actually means for the brand.
So let’s take a clear look at what happened, why it happened, and who’s still steering the ship today.
From Ambitious Startup to Major Player
Before we get into the question of who owns RAW Nutrition now we need to go back to the beginning. The brand launched in 2019 with Dom Iacovone and coach Matt Jansen leading the original vision. They started with a pretty straightforward goal to create supplements built on quality formulas and transparency, not fancy marketing tricks.
The brand grew quickly in the fitness community, and a couple of year after launching, Chris Bumstead came on board as a co owner.
His arrival sent RAW Nutrition into an entirely new era. He was already making waves in the bodybuilding world, and as his career took off, the brand took off alongside him.
By 2024, RAW Nutrition had been recognised by Inc Magazine as the fastest growing consumer packaged goods company in the category.
That kind of momentum sounds amazing, but it also created a new challenge. Growing that fast means you eventually hit the limits of your own infrastructure, which is where the next chapter begins.
Who Owns RAW Nutrition Today
What happened next was that RAW Nutrition, along with BUM Energy, was acquired by The Quality Group.
Who’s that, you might be wondering! Well, The Quality Group is a huge European supplement company backed by global private equity.
They’re known for successful brands like ESN and More Nutrition, and they have the resources to scale businesses on a global level.
So that’s the headline. But it’s not the whole story.
The Real Structure Behind the Deal
When the acquisition was announced, some people assumed the founders had sold out, cashed out, and walked away.
That’s not what happened.
The deal was actually structured as a partnership. Dom Iacovone and Chris Bumstead became shareholders in The Quality Group, meaning they now hold ownership on both sides.
So they’re still co owners of RAW Nutrition through that structure, and they’re still involved in the leadership and day to day direction of the brand. Matt Jansen also remains tied to the origins of the company.
So when someone asks who owns RAW Nutrition now, the most accurate explanation is that The Quality Group holds the majority stake, but the original team is still in place, still invested, and still leading the brand.
Why the Partnership Happened
The founders have been open about why they took this step. They built RAW Nutrition incredibly fast, but there’s a point where even the most successful young company needs more infrastructure to keep climbing. They needed a partner with the resources and global logistics to support their next phase of growth.
The Quality Group already had that experience thanks to their success with ESN and More Nutrition across Europe. They knew how to scale a supplement brand internationally, and that made them the right match.
RAW Nutrition kept its voice and leadership, and TQG brought in the muscle needed for worldwide expansion.
It wasn’t about selling out. It was about levelling up.
Final Thoughts
RAW Nutrition is in a stronger place than ever. The founders are still involved, the brand still feels like itself, and now they’ve got the support of a global company that can help them grow even faster. Fans who’ve been following the journey from the early days will recognise the same direction and the same team leading the way.
So when someone brings up the question of who owns RAW Nutrition, you’ll know exactly how it works. It’s a partnership that gives the brand more power, more reach, and plenty of room to keep climbing.
