From Backstage to Centre Stage — Bournemouth 7s Owner Dodge Woodall Gives Swypes the Festival Seal of Approval
Bournemouth 7s owner Dodge Woodall hailed Swypes as “the talk of the festival” following a bank holiday weekend of fun in the sun.
The London-born businessman fused his love of rugby and a good knees-up to launch 7s some 17 years ago.
Now 19 editions down the line, it attracts around 30,000 partygoers and 400 sports teams every May for what’s now known as the ‘Sporting Glastonbury’.
Acts like Ella Henderson, ArrDee, Songer, and Vibe Chemistry were among this year’s headliners — but it was Swypes getting everyone talking (and wiping) as the official hygiene sponsor.
Between the tournaments and two-stepping, there was rarely a dry pit in the BH postcode between Friday, 23 May and Sunday, 25 May.
Swypes were on hand to tackle the festival funk before it turned nuclear — and their presence didn’t escape the notice of head honcho Woodall.
Speaking at Bournemouth 7s, he said: “I think they’re (Swypes) absolutely amazing. The concept is brilliant, I love the name — mixing the wipes with Swypes.
“They’ve got a different vibe. I think the material’s better; the smell’s better — it ticks all the boxes really.
“I was never really introduced to it until this weekend and I’m blown away. Everyone at the festival’s talking about it.
“You’ve got 5,000+ players all Swyping themselves afterwards — it’s become the talk of the festival.
“Obviously they’ve spent a lot of time creating this, and I think it’s a wonderful product, if I’m honest with you.”
Aside from sparing festivalgoers from social death, Swypes gave the Bournemouth 7s crowd a chance to spin the wheel for a cluster of top prizes, including a £1,000 holiday voucher and a month’s supply of wipes.
Some cleaned up their pits — others cleaned up full stop.
What Are Swypes?
Swypes are the ultimate shower in a packet. Plastic-free, 100% biodegradable, and suitable for all skin types, they’re designed to be tough on sweat, yet gentle on your skin — and the planet.
Each wipe is dual-sided — one exfoliating, the other cleansing — and significantly bigger than your standard wipe, offering full-body coverage.
Individually wrapped for unrivalled freshness, Swypes are enriched with skin-loving ingredients like aloe, vitamin E, and chamomile to clean and nourish in one fell Swype.
With festival season in full swing, Bournemouth 7s was just the beginning of a summer of sweat-busting. As tranquil fields transform into weekend-long raves, Swypes will be at the ready — making awkward sniff checks a thing of the past.
Planning for a raucous stint in the sunshine, or just seeking an on-the-go freshen-upper? Packs of six, 15, and 30 can be purchased directly through Swypes’ website.
Prices start at £6.95, with savings available for those buying in bulk. Use code GYMFLUENCERSAGENCY at checkout for 20% off.
