When DASH debuted its inimitable sparkling flavoured water in 2017, wonky fruit and veg couldn’t even make it anywhere near supermarket aisles — let alone runways.
Yet, for the second year running, DASH accompanied superstar designer Victoria Beckham to Paris Fashion Week.
You’d be forgiven for asking how a brand formed to tackle food waste — and champion knobbly produce — ended up rubbing shoulders with haute couture at one of fashion’s Big Four.
Imperfection is a cornerstone of DASH’s sparkling flavoured water, yet something that sits completely at odds with the image-centric realm of high fashion.
Believe it or not, Beckham is the glue binding these two seemingly polarising worlds together.
The former Spice Girl is thought to be a huge fan of DASH’s feel-good cans, reportedly sipping through six of the Raspberry flavour a day.
As someone whose every footstep is followed by a media flurry, Beckham propelled DASH into the spotlight last year when rumours surfaced that she’d commissioned the fast-growing drinks brand to create customised ‘Posh’ cans for her entourage at the French capital’s trendiest show.
Whether the branded cans were real or a slight exaggeration, DASH did indeed land in France for the revered event.
And as Beckham presented her Spring/Summer 2026 collection to fashion’s keenest eyes in early October, DASH’s sparkling flavoured water was once again an extension of her arm.
“Honoured to keep models and guests at Victoria Beckham’s SS/26 show refreshed for another year,” the brand wrote on Instagram.
“Thanks for having us VB.”
What is DASH Sparkling Flavoured Water?
There’s a lot to admire about DASH’s sparkling flavoured water, which is perhaps why it can count Victoria Beckham among its celebrity fanbase.
Shockingly, up to 40% of fruit and veg grown in the UK currently goes to waste. Much of that figure is the consequence of superficial grading standards that reject wonky fruit and veg for their gnarly edges.
Fruit that still packs all the same flavour, nutrients, and goodness — rejected purely because of the way it looks.
As an unfortunate side effect, farmers are forced to grow more crops than are needed to account for potential losses.
Keen to break the wasteful chain, Jack Scott and Alex Wright put their heads together and found a way to give that misshapen produce a second lease of life.
Through DASH, they infuse those misfits with pure spring water and an injection of bubbles to create sparkling flavoured water that tastes good, feels good, and does good.
Every can is as natural as they come — free from calories, sugar, and artificial sweeteners. Today, nine flavours make up the consciously produced range.
They can be found at major supermarkets such as Tesco, Sainsbury’s, Morrisons, and Waitrose.
So, not only has DASH climbed to the highest echelons of fashion, it’s also penetrated the walls of the supermarkets that once rejected wonky fruit in the first place.
If you fancy trying DASH sparkling flavoured water for yourself, it’s available via the brand’s website in various pack sizes.
A box of 12 costs £15.99 on a one-time buy, or £12.79 with a subscription. Use code GYMFLUENCERS30 for 30% off the season’s most in-vogue sip.
SEE ALSO: How DASH Turns Wonky Fruit and Veg into the UK’s Favourite Sparkling Drinks
