Cellucor Disrupts The Industry With Limited-Edition C4 Liquid Gold Champagne Bottles.
Attention: this is not an April Fool’s joke. I repeat, this is not an April Fool’s joke. What looked like one of the best pranks of the year from supplement giant Cellucor has turned into one of the most exclusive drops the industry has seen in a while.
The pre-workout specialist has released a Liquid Gold edition of its signature C4 Smart Energy drink — in a champagne bottle.
Popping the cork on the surprise release, the brand said: “If you thought your bracket wasn’t obliterated enough, we armed the remaining four C4 Bracket Breaker athletes with Liquid Gold on no other day than 4/4.
“Nothing beats the thrill of victory… except blasting your fellow champions with top-of-the-line, energy-packed rocket fuel.
“This new, exclusive flavor and bottle is the most epic victory accessory in the long history of victory accessories. And now it can be yours for the poppin’.”
C4 Liquid Gold x Collegiate Basketball
This follows the history-making news that C4 Energy has signed 128 collegiate basketball players to a team dubbed the C4 Bracket Breakers.
The program marks the next step in C4’s ‘Made For Athletes. Certified for Sport.’ campaign, with stars like Johni Broome, Mark Sears, Madison Booker, and Lauren Betts joining them for the ride.
Complete with all the signature touches — swanky calligraphy, gold foil top — the exclusive Liquid Gold bottles feature most of the same hallmarks as the brand’s beloved C4 Energy cans.
It might just be the only champagne bottle out there to house 200mg of caffeine, CarnoSyn® Beta-Alanine, BetaPower® Betaine Anhydrous, and a full suite of Vitamin B12.
But there are a couple of key differences. The C4 Liquid Gold flavor is brand new, described by the brand as “a powerful, zesty kick with explosive bubbles and a refreshing finish that makes other beverages sweat.”
And instead of the usual 16oz cans, this energy-boosted bubbly comes in a larger 24oz serving.
C4 Energy’s roster of collegiate athletes will likely be the first to clink glasses on this one-of-a-kind release. But the waitlist for C4 Liquid Gold is now open for anyone who wants a spray of the action.
READ MORE: Why We Love the C4 Energy Drink
