Gymshark and ESN to Join RAW and BUM Energy at Olympia Expo 2025
Next month, bodybuilding’s apex predators will join brands of equal stature in Las Vegas for the culmination of the 2025 Olympia calendar.
Across three days, champions will be crowned, poses will be struck, and plenty of freebies will be dished out to the scores of fans in attendance.
One man with an enduring legacy at the Olympia finals — bodybuilding’s grandest platform — is Chris Bumstead.
The Canadian powerhouse, affectionately known as CBum to supporters, won the prestigious Classic Physique division six times on the bounce.
While he won’t be joining contestants on the stage at Resorts World Las Vegas this time around, he’s still making his mark.
Announced today, RAW Nutrition and BUM Energy are planning to bring the biggest booth in history to the Olympia Expo 2025.
Even better? They’ll be joined by Gymshark and ESN.
“We’re showing up to the Olympia in a big way this year,” Bumstead revealed via social media.
“Especially without me competing, we wanted to still make an impact.
“We’re going to be having the biggest booth in Olympia history, showing up with all our brands: RAW, BUM Energy, Gymshark, and ESN.”
All Eyes on Booth 975 at Olympia Expo 2025
RAW Nutrition was founded in 2019 by Dom Iacovone, who also owns part of Christian Guzman’s revamped 3D Energy, and bodybuilding coach Matt Jansen.
CBum joined forces with the duo in 2021, later bringing BUM Energy to the swelling nootropics-energy drink market.
Earlier this year, both brands were acquired by The Quality Group (TQG) — a German supplement powerhouse that just so happens to own ESN and More Nutrition.
Iacovone, Jansen, and CBum became shareholders in TQG as part of the acquisition, giving them a stake in ESN and More Nutrition alongside continued involvement with RAW and BUM Energy.
A man with fingers in many pies, CBum rejoined Gymshark in 2024 following a three-year hiatus. The deal saw him reinstated to the athlete roster while also taking part ownership of the apparel giant.
Bringing all those household names to the Olympia Expo 2025, CBum and company will be giving away exclusive flavors of BUM Energy, new RAW products, and bespoke merch unavailable anywhere else.
This year’s expo will take place at the Las Vegas Convention Center between Friday, October 10, and Saturday, October 11, with an Olympia Champions Seminar closing out the weekend on Sunday.
RAW and BUM Energy’s booth number is 975, but Bumstead says it’ll be “so big you can’t miss it.”
“You guys can come by and meet all your favorite athletes from all four brands,” he added.
“We’re also going to have some cool challenge stations set up where you can test your speed, strength, and agility.
“We’re going to have a PR cage so you can show off your strength and win a bunch of cool stuff. We’re even going to be giving away free tattoos if you guys are ballsy enough to get one of those.
“So be sure to stop by our Olympia expo this year in October — it’s going to be something you do not want to miss.”
SEE ALSO: What The Quality Group’s Takeover of BUM Energy Drink & Raw Nutrition Means for Chris Bumstead
