UFC and consumer-packaged goods giant FoodStory Brands are teaming up to launch a new high-performance protein bar designed for combat athletes, gym-goers, and anyone looking to fuel workouts and recovery.
Here’s everything we know so far, including details on a potential release date.
A Potential Knockout Combo
While there isn’t a huge amount of detail on the range just yet, these two powerhouse institutions could create something pretty spectacular.
The UFC protein bar collection will combine the UFC Performance Institute’s sport-specific research in training, nutrition and recovery with FoodStory Brands’ expertise in creating bold, innovative and disruptive snacks like Fresh Cravings, Upper Cut and Mad Genius.
What will be inside the bars?
The exact flavours and composition of the inaugural UFC protein bar haven’t been announced yet, but we expect the range to be packed with a well-rounded nutritional profile that will keep fighters pushing through the rounds.
Perhaps a blend of quality protein sources with oats and nuts for slow-release carbs and healthy fats.
Athlete-Level Fuelling for Every Consumer
Announcing the exciting collaboration earlier this month, Dr Duncan French, Senior Vice President, UFC Performance Institute, said:
“By bringing together the UFC Performance Institute’s experience working daily with the world’s best combat sport athletes and FoodStory’s ability to turn bold ideas into high-quality consumer products, we have a powerful combination.
“Through close collaboration, we have developed a protein bar that reflects how athletes train, fuel, and recover, and we are making this available to general consumers.
“We believe this partnership has produced something truly unique that will stand out as a leader in the market and raise the standards for performance nutrition.”
The UFC protein bar line is expected to hit stores and online retailers by Summer 2026 – so watch this space.
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