Myprotein has recently announced that Italian bodybuilding coach Giancarlo Zita has signed with the brand.
Well-known throughout the Italian and European bodybuilding scene, Giancarlo has coached a number of high-profile athletes, including fellow Myprotein athlete Mike Sommerfeld.
In a story on Instagram announcing the partnership, Zita referenced bodybuilding legends past and present and said, “My task is not to emulate them, but to translate their sacrifices and, in my own way, share this passion with you.”
WHO IS GIANCARLO ZITA?
With almost 725k Instagram and 853k TikTok followers, Giancarlo – known as Gian – is a respected voice within the industry, using his channel to educate bodybuilders on nutrition, training, and supplements.
He’s been a trainer and gym owner for well over a decade, but it was during the COVID-19 pandemic that his online presence really grew, when he started posting programming and training tips for those wanting to stay fit and maintain muscle mass during lockdowns.
Gian now has his own coaching platform and app, Warfit, through which he provides bespoke training and nutrition plans to his clients.
Warfit allows users to follow personalised workout plans, log body metrics and meals, track strength and lifestyle data, and upload progress photos.
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