Two years on from its renewed push into offline retail, Myprotein has made arguably its biggest announcement yet.
The sports nutrition heavyweight is rolling out branded bays across Tesco stores nationwide, planting a major flag in health and beauty aisles.
The bays feature 18 new products, including Clear Whey Splash – a Tesco exclusive – plus the first-ever retail launch of SNICKERS® and SNICKERS® WHITE from Myprotein’s new partnership with Mars.
“We built this bay to make shopping simple: clearer education at shelf, easier product navigation, and a seriously elevated presence in-store,” the brand wrote.
“It’s all about helping customers find what they need faster – and making the Myprotein range impossible to miss.”
Tesco Keeps the Retail Revival Revving
THG’s FY 2025 results showed four consecutive quarters of growth for Myprotein.
The figures confirmed a remarkable rebound from a tumultuous 2024, when some labelled Myprotein’s brick-and-mortar overhaul “the world’s worst rebrand”.
Much of that positive return was fuelled by the success of several major global licensing deals, pushing the brand’s products onto more shelves than ever before.
Myprotein’s fruitful relationship with Müller UK & Ireland has continued to expand; so too has its range of frozen meals in Iceland.
The new Mars collaboration has stirred up plenty of fresh excitement, with an authentic Mars flavour joining the Impact Whey line-up this week.
Indeed, there remains plenty of scope for both parties to explore further crossovers, with beloved treats like Galaxy, Bounty, Twix and Maltesers all under Mars Wrigley’s sizeable umbrella.
Dedicated Tesco bays not only provide a clear route for those products to hit the shelves, but one that flexes its muscles over the rest of the aisle.
SEE ALSO: Myprotein x Snickers Collab Announced as Offline Retail Revival Gathers Pace
