Dubai Active Industry – the Middle East’s leading international fitness and wellness trade show – will turn 10 this year.
And the event’s birthday celebrations look set to be the biggest yet, with 70% of exhibitor slots already sold out with over eight months still to go.
The region’s pinnacle business event
Over the last decade, Dubai Active Industry has grown into the region’s premier fitness and wellness event dedicated to business development, expansion, networking, and education for industry professionals.
For 2026, organisers are planning an expansive experience that will unite brands, buyers, and thought leaders from around the world on a truly global stage.
25% More For 2026
On the back of the event’s previous successes — and the region’s booming fitness economy — Dubai Active Industry has expanded this year, with 25% more space to fill.
And it’s anticipated that extra room will be quickly gobbled up by more than 45,000 visitors, 450 exhibiting brands, and in excess of 750 verified buyers.
Who’ll be attending?
Exhibitor lists, speaking panels and guest appearances for this year’s show are still being finalised, but brands typically span equipment manufacturers, technology providers, wellness and recovery suppliers, sports nutrition brands, and service or training providers from the UAE and beyond.
As a primarily B2B event, visitors also tend to be a blend of industry professionals and consumers.
Attendees include gym and studio owners, retailers, distributors, hospitality and healthcare operators, investors, and government or policy representatives.
While spaces are running out quickly, exhibitors can still secure a stand at the event. Ticket pre-registration is now open for visitors.
Dubai Active Industry will take place at the Dubai Exhibition Centre in Expo City between 30 October and 1 November 2026. Its runs alongside Dubai Muscle Show and Dubai Active Show.
