Why the New Blueberry Cheesecake Furocity Protein Bar Packs a Knockout Punch
Tyson Fury’s Furocity protein bar has come out swinging with yet another flavour.
Bursting Blueberry Cheesecake is the latest variety to join the heavy-hitting range, bringing the flavour count to four.
It sits alongside Chocolate Orange, Fudge Brownie, and Caramel as the first fruit-inspired option — blending the velvety smoothness of cheesecake and white chocolate with tangy jabs of blueberry in a layered offering.
Recently rebranded to match the energy drink’s bold new look, the Furocity protein bar delivers 20g protein, 20g carbs, 7g fat, and 2.5g sugars — all for a modest 204 calories.
The protein comes from a mix of milk protein, whole milk powder, hydrolysed collagen, soy protein, and soy protein crispies.
Fury, otherwise known as The Gypsy King, launched Furocity in 2022 with a range of energy drinks.
Since then, the former unified world champion has expanded into all kinds of innovations, including caffeinated chewing gum and popsicles.
The Furocity protein bar entered the scene a year later, alongside ready-to-drink protein shakes.
The straight-talking heavyweight described it as the “best protein bar on the market”, even offering fans the chance to swap their “crappy snacks” for Furocity free of charge at Iceland as part of the launch campaign.
Bursting Blueberry Cheesecake is already live on Furocity’s website. A box of 15 bars is priced at £30, or £2 a bar.
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