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BUFFS Readies Launch of the ‘World’s First’ Protein-Loaded Beef Puff

You’ll soon be able to get your hands on BUFFS protein-loaded beef puffs

BUFFS is getting ready for the full launch of their ‘world-first’ protein-loaded beef puffs.

With pre-orders shipping from Tuesday, 10 February, and the wider rollout set for mid-March, gym-goers and health enthusiasts are already chomping at the bit to get their hands on these innovative snacks.

Made from 100% clean ingredients

Getting to this point is the culmination of a long and often experimental process for BUFFS co-founders George Zhou and Beckett Kitaen.

They’ve gone through numerous rounds of development in a bid to figure out how to turn grass-fed beef into a crispy, moreish, Cheeto-like snack.

Credit | eatbuffs.co

But now, they’ve managed it: the result being light, airy, seed-oil-free beef puffs which are packed with protein.

Made with just 7 ingredients – grass-fed beef, egg whites, avocado oil, onion, tapioca, salt, and seasoning – each 170-calorie pack of BUFFS serves up 12g of protein.

And there are three flavours to choose from: Original Beef, Cheesy, and Sriracha.

Where did the idea come from?

Speaking last year, George explained that BUFFS were born out of a desire to combine natural, high-protein meat products with the “airy, crunchy, addictive snacks that we loved as [kids]: Goldfish, Cheez-Its, [and] pretzels”.

How can I be among the first to try these?

Those lucky enough to have already picked up some BUFFS in the preorder phase will start to receive their products soon, as they begin to ship on 10 February.

There are only 1,000 spots available in this drop, so if you want to secure yours, move quickly. You can pick up a mixed box of 6 now for $36.

SEE ALSO: Arnold Expo 2026 Sees Full Floor Space Sell Out for First Time Since 2017

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