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GymNation Atrium Mall Set to Launch in Bahrain

GymNation Atrium Mall Set to Open in Bahrain as GCC Expansion Ramps Up

From UAE to Bahrain: GymNation Atrium Mall Signals Yet More Regional Growth GymNation is set to plant a flag in another Gulf Cooperation Council country with the opening of its first location in Bahrain. The Middle East’s fastest-growing gym group…

Symprove Scoops Gold at 2025 Wellness from Within Awards

Symprove Crowned Gut Health Champion at Annual Wellness From Within Awards

Going for Gold: Symprove Named Gut Health Champion at Wellness from Within Awards Symprove has been crowned the Gut Health champion at this year’s Wellness from Within Awards, adding to its impressive collection of accolades. Judges awarded the science-backed gut…

First-Ever Gymshark Trainers to Launch in Collaboration with R.A.D®

Gymshark Trainers: Everything You Need to Know Before They Drop For the first time in history, Gymshark fans will be able to kit themselves out head to toe in the brand’s apparel. That’s because the inaugural Gymshark trainers are just…

Swypes Locks In Sweat-Busting Tenancy With F45 Training

Swypes, the trailblazing adult-sized body wipe, has teamed up with global fitness giant F45 Training to spread the fresh vibes across the UK. The partnership will see the former’s sweat-busting wipes stocked in F45 Training centres, available for members to…

Did Christian Guzman Leave GHOST Lifestyle? Here’s What the Star Had to Say

The Answer to Fans’ Biggest Question: Did Christian Guzman Leave GHOST? It’s been a hectic year for Texas-based influencer Christian Guzman. The YouTuber has gone from relaunching 3D Energy Drinks with a week-long flavor reveal to navigating a full-scale rebrand…

HYROX 365 Challenge Returns to Dubai Muscle & Active Show with GymNation

HYROX 365 Challenge: Everything You Need to Know About the Dubai Muscle & Active Show Return Aspirational fitness group, GymNation, has once again teamed up with HYROX to bring eight stations of high-octane energy to the Middle East’s largest fitness…

DY Nutrition Strengthens Security as Counterfeit Supplement Market Grows

DY Nutrition has announced the rollout of new “advanced, multi-layered” security measures in response to a growing wave of counterfeit products on the market. Founded by six-time Mr. Olympia champion Dorian Yates, the supplement company first raised concerns last year…

Swypes on the shirts of Disney's Hercules FC

Swypes Sponsors Disney’s Hercules as Cast Trade Costumes for Football Kits

Swypes Takes Centre Stage for Disney’s Hercules FC Swypes, the original “shower in a packet”, took centre stage as the official kit sponsor of Disney’s Hercules FC, where the cast swapped their underworld costumes for football jerseys. The sweat-busting, adult-sized…

Swypes x Friday Night Lights Partnership

Friday Night Lights Names Swypes as Official Hygiene Partner for 2025

Friday Night Lights Partners with Swypes for 2025 Swypes, the ultimate hygiene hack, has partnered with “the UK’s healthiest and only guilt free night out” to spread the fresh vibes. The sweat-busting, adult-sized body wipes have been confirmed as the…

DY Nutrition Boosts Security Amid Surge in Counterfeit Black Market Supplements

DY Nutrition has said it’s introducing “advanced, multi-layered” security features amid a surge in copycat supplements. The nutrition brand, founded by six-time Mr. Olympia champion Dorian Yates, first flagged the issue to customers last year when it discovered a counterfeit…