Industry - Gymfluencers

Tonic Health Founder Sunna van Kampen Joins Healthy Ready Meal Brand HIDE

Tonic Health founder Sunna van Kampen is stepping up his mission to cleanse supermarket shelves. The influencer, author and entrepreneur has joined healthy ready meal brand HIDE as a strategic advisor and co-owner, marking the budding company’s latest high-profile appointment.…

Christian Guzman Launches the First-Ever Alphalete Summer Sale

Christian Guzman has announced the first-ever Alphalete Summer Sale, bringing sitewide discounts of up to 80% to the activewear brand. The milestone promotion went live on 18 July at 12pm CST and, according to Guzman, delivers Black Friday-level pricing in…

GymNation Launches First-of-its-Kind Muscle Thobe and Ghutra Collection

GymNation has launched the first-ever muscle thobe and ghutra collection, giving fitness enthusiasts a way to align their culture and their gym wardrobe. The range is launching in Saudi Arabia initially, with plans to expand into kanduras and other traditional…

A Decade in Motion: Tom Reece on 10 Years of Dubai Active, Dubai Muscle Show and Dubai Active Industry

This year’s edition of Dubai Active, Dubai Muscle Show and Dubai Active Industry promises to be special for several reasons. Come October, the Middle East’s largest health, fitness and wellness event will throw open its doors for the 10th time,…

DASH Water Records ‘Biggest Month’ of Sales Amid Summer Heatwave

The sun is definitely shining for British challenger brand DASH Water. As the mercury tipped into sweltering territory in June, DASH sold over seven million cans of its better-for-you flavoured sparkling water, marking a 70.8% increase in year-on-year value sales…

Aaron Singerman Steps Down as CEO of REDCON1 to Launch Outwork Industries

After ten years at the helm of REDCON1, Aaron Singerman is stepping down from his role as CEO. The serial entrepreneur oversaw one of the most ambitious debuts in industry history, launching with well over 10 products. Since then, he’s…

PureGym to Arrive in Ireland Early Next Year

PureGym has announced plans to enter the Irish market, with its first locations set to open at the beginning of 2027. The news follows a period of sustained growth for Europe’s second-largest gym provider, which has been bullish in expanding…

Binous Gym Eyes October Reopening After Devastating Fire

Shortly after a fire ripped through Dubai’s world-famous Binous Gym, legendary trainer and founder Anis Binous vowed: “We will be back.” Not even three months later, he’s already making good on that promise. As he recently confirmed via social media,…

In Conversation With Abby Singh, the Founder of Earthnutz

Developing something truly unique isn’t always as simple as sitting in front of a whiteboard and waiting for a bolt of inspiration. More often than not, the biggest opportunities reveal themselves when life throws an unexpected curveball your way. It’s…

XXL Nutrition Set to Open First-Ever Gym in the Netherlands

In just over a month, Dutch giant XXL Nutrition will cut the ribbon on its first-ever gym, venturing into territory few supplement brands have previously explored. Only a handful of companies have successfully translated online sales into physical training spaces…