Industry - Gymfluencers

Starbucks' Protein Cold Foam Comes to the UK

Starbucks Adds Protein Cold Foam to UK Menus After US Success

UK Starbucks fans, rejoice! You can now finally get your hands on the viral protein cold foam after its roaring success across the Atlantic. The coffee giant launched the product in thousands of US and Canadian stores in September 2025,…

Les Mills and HYROX partner for new classes

Les Mills Signs Global Partnership With HYROX, Launches Two New Classes

A bona fide global fitness institution since the 80s, Les Mills is one of the oldest and most recognisable names in the industry, while HYROX is one of the newest. Now, the two are partnering to bring science-backed exercise classes…

The Gym Kitchen Launches Ready-to-Eat Meats

The Gym Kitchen’s New Range of Ready-to-Eat Meat Hits Tesco Stores Nationwide

High-protein ready meal favourite The Gym Kitchen has rolled out a new range of pre-cooked meats across Tesco stores nationwide. The four-piece menu sees Shredded Tikka Chicken, Shredded BBQ Chicken, Chicken & Chorizo Meatballs, and the flavour of the moment,…

Dubai’s World-Famous Binous Gym ‘Burned to the Ground’ in Fire

The bodybuilding community has rallied together in support after a fire caused huge damage to Dubai’s world-famous Binous Gym. Crews from Dubai Civil Defence responded to a blaze in warehouse facilities in the Al Quoz area during the early hours…

First-Ever Gymshark Gym to Open in Miami

The first-ever Gymshark Gym is set to open later this year, marking the global fitness giant’s latest significant investment into IRL spaces. It adds yet another vertical for the brand, which launched online in 2012 and opened its inaugural flagship…

Unilever Snaps Up Superfoods Gummy Maker Grüns

Unilever has struck a deal to acquire superfoods gummy maker Grüns. Announcing the news, the London-headquartered giant, which also owns the likes of Onnit, Liquid I.V. and OLLY, said the purchase marks another step in optimising its portfolio towards “premium…