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From Trails to Tables: Julia Bradbury Partners with Hunter & Gather to Promote Natural Nutrition

Hunter & Gather Welcomes Julia Bradbury to Its Health-First Movement TV favourite and best-selling author Julia Bradbury has teamed up with Hunter & Gather to inspire the nation to think smarter about food and wellness. Best known for hosting Countryfile…

Gymshark’s Onyx Ditch & Switch Set to Hit Manhattan — 250 Tops, First Come First Flex

Old gear out, Onyx in — the Onyx Ditch & Switch is your exclusive shot at one of just 250 elite Gymshark compression tops. Just when we thought the Onyx madness was fizzling out, Gymshark has found a way to…

HYROX Prize Money: What’s Up for Grabs at the World Championships in Chicago?

Elite athletes from around the world are heading to Chicago — and with serious HYROX prize money on the line, the competition has never been fiercer. The crown jewel of the HYROX season is almost upon us. In just under…

Over 10,000 People Queued for a Sip of the New Puresport Ultra Electrolytes — Here’s Why

Puresport Ultra Electrolytes just dropped a new flavour — and over 10,000 people rushed to join the queue. Puresport is a name becoming increasingly hard to ignore in the fitness space. The squeaky-clean operator has been on fire so far…

The New Gymshark Lifting Club Collection

Everything You Need to Know About the Gymshark Lifting Club Collection

The Gymshark Lifting Club Collection throws it back to varsity days with fits built for the pep rally. Fresh from the madness of Onyx, Gymshark has wasted no time piecing together its next big drop. Though this time, it’s less…

GHOST Energy Is Finally Coming to the UK This Summer — and Fans Are Buzzing

GHOST Energy Sets Date for UK Takeover After years of staring longingly across the pond, UK fans will finally be able to get their hands on GHOST Energy this summer. Rumours have been bubbling away for a while now about…

RYSE Energy Reveals ‘World First’ Protein-Infused Energy Drink

Fuel and flex in one can — RYSE Energy just rewrote the energy drink playbook. RYSE is tearing up the rulebook with its latest innovation. The functional powerhouse has revealed plans to drop a world-first drink featuring the ultimate tag…

Jake Williamson and Fabian Eisenlauer at HYROX Berlin

Jake Williamson and Fabian Eisenlauer Smash HYROX World Record at Berlin Showdown

Jake Williamson cements his place as one of HYROX’s brightest stars with history-making performance at HYROX Berlin. World records don’t tend to last long in the high-octane world of HYROX — and British athlete Jake Williamson just helped rewrite the…

iPRO Teams Up with SAFCO to Bring Healthy Hydration to Top UAE Hospitality Destinations

From Gym Floors to Five-Star Luxury: iPRO Taps into Hospitality with SAFCO Deal iPRO has announced a strategic partnership with SAFCO to bring healthy hydration to more venues across the UAE than ever before. Founded in 1994, SAFCO has established…

Why Some Iconic GHOST Flavors Are Disappearing Over the Next 12 Months

Fan favorites are on the chopping block. Find out what’s happening with GHOST flavors. There’s no doubt GHOST has earned legendary status in the supplement space. What started as an independent, lifestyle-forward brand has grown into a functional powerhouse, known…