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GHOST partners with Tropicana Wholesale

GHOST’s UK Retail Rollout Extends Beyond Energy With Tropicana Wholesale Partnership

Tropicana Wholesale Set to Take GHOST’s Full Supplement Range Nationwide GHOST has once again pumped the gas pedal on its UK retail rollout. The legendary lifestyle brand’s energy drink stole most of the headlines in 2025 as it finally made…

Wild's new refillable antiperspirant

Wild Launches Its First Ever Refillable Antiperspirant in Six Scents

Sweaty Pits, Beware: Wild Has Launched a Refillable Antiperspirant With 72 Hours of Sweat Protection There have been several major milestones for eco deodorant maker Wild to celebrate over the years. From diverting a staggering 80 tonnes of throwaway deodorants…

PRIME Protein

PRIME Protein Launches as KSI and Logan Paul Enter the RTD Shake Market

Backed by Bradley Martyn, the new PRIME Protein range delivers 32g of protein per can and signals a strategic shift toward functional nutrition. When former foes KSI and Logan Paul combined their collective pull to launch PRIME in early 2022,…

PRIME Protein

KSI and Logan Paul Enter the Protein Game With New PRIME Shake

Logan Paul Buries the Hatchet With Bradley Martyn for PRIME Shake Launch When former rivals KSI and Logan Paul joined forces to launch PRIME back in early 2022, the response was nothing short of chaotic. Fans lined up in droves,…

Lidl Protein Shake

New XXL Lidl Protein Shake Packs 84g of Protein at a Budget-Friendly Price

Lidl Protein Shake Evolution: From 35g to a Monster 84g Serving Lidl is practically an oasis for shoppers partial to a bargain. The words, “ooh, that’s a good price”, more or less echo around the aisles every time you browse.…

Dunkin’ Protein Drinks Up the Ante in the Protein Coffee Arms Race

Battle of the Baristas: Dunkin’ Protein Drinks Arrive Ready to Rival Starbucks Dunkin’ Donuts has become the latest big-name coffee chain to add a splash of protein to its menu. The American breakfast culture staple, founded in 1950, has moved…

The Good, the Bad and the Healthy

Sunna van Kampen’s The Good, the Bad and the Healthy Rockets onto the Sunday Times Bestsellers List

Sunna van Kampen has enjoyed a blistering start to life as an author. The Tonic Health founder kicked off 2026 by taking his long-standing crusade against guileful product labels to print. The Good, the Bad and the Healthy officially hit…

The new Creatime bar

Newcomer Creatime Combines Creatine & Protein in One Hybrid Bar

Creatime Makes Its Debut With a Unique Creatine-Protein Combo Variety is never in question when it comes to protein bars. Layered, wafer, soft core, wholefood or otherwise, there’s plenty to sink your teeth into if you’re craving something tasty yet…

The new Lumen travel case

New Lumen Travel Case Launches to Support On-the-Go Metabolic Tracking

Hacking your metabolism on the move just got even easier, thanks to the new Lumen travel case. Having been inundated with requests for something “bright and hard to lose”, the health tech giant set about creating the ideal companion for…

how tall is joe fazer

How Tall Is Joe Fazer? The Answer Everyone’s Asking For

Ever been browsing fitness content and wondered ‘how tall is Joe Fazer?’ Well we’ve got the answer for you! You’ve probably seen him in your feed, lifting heavy, eating like a machine, and dropping gym advice with that signature Joe…

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