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Zapply Sleep Charge: A Natural Boost for Recovery

Rest easy and recover better with Zapply Sleep Charge. Some nights you’re doing the whole wind down routine and your brain still decides it’s time to plan tomorrow, replay yesterday, and remember something embarrassing from 2016. Other nights you fall…

Unleash Your Inner Beast With Bulldog Gear’s Strongman Sandbag

Take your training out of your comfort zone with Bulldog Gear’s strongman sandbag, great for strength work and conditioning in one. When it comes to strength training there’s something weirdly satisfying about picking up a load that doesn’t want to…

3 Reasons to Try Purition’s Whole Food Meal Replacement Bars

Purition’s whole food meal replacement bars are easy, filling, and made from real ingredients, here are 3 reasons to give them a go. If you’ve been trying to find whole food meal replacement bars that’ll actually leave you feeling satisfied, …

GHOST Energy coming to Arnold Sports Festival UK

GHOST Energy Confirmed as Key Sponsor for Arnold Sports Festival UK

Fans of GHOST Energy will get their chance to engage with the brand, no doubt enjoy some free samples, and give it a proper welcome at the upcoming Arnold Sports Festival UK. As a Diamond Sponsor, the lifestyle heavyweight will…

GOAT Gummies founders Sam and Jack McCarthy

New lower-calorie sweet brand Goat Gummies sells out in its first-ever launch

Self-confessed sweet-toothed brothers Sam and Jack McCarthy only dropped their first batch of Goat Gummies in late November – but they’ve already sold out. The vegan Mega Mango treats have flown off the shelves, helping fitness lovers satisfy their sugar…

Hotly Anticipated Pepsi Prebiotic Cola Hits Stores Nationwide

After a sold-out limited release on Black Friday, Pepsi Prebiotic Cola is now available nationwide, offering fans the classic “unbelievably Pepsi” taste with a functional twist. Pepsi and gut health might not seem like the most natural fit, but this…

What You Need to Know About Patrick Mahomes-Backed Throne Sport Coffee

Formulated for people with active lifestyles – from athletes to busy professionals looking for a caffeine boost with extra perks – Throne Sport Coffee’s range of canned cold brews and lattes is fast gaining traction in the beverage market. Here’s…

Creatime founders Milo O’Donohoe and Tom Glynn

In Conversation With Milo O’Donohoe and Tom Glynn, the Founders of Creatime

Creatine is up there among the most deeply researched supplements in sports nutrition. Yet, for many people, it also feels the least accessible. Between a muscle-heavy image and sandy powders that give a new meaning to gritting your teeth, creatine…

Babybel Combines Protein and Probiotics in New Babybel Pro

Snack-cheese manufacturer Babybel is the latest brand to hop on the protein trend. But they’ve taken it one step further with their new Babybel Pro, which not only delivers a dose of protein, but probiotics, too. Protein and probiotics in…

Official UFC Protein Bar Range Announced for Summer 2026

UFC and consumer-packaged goods giant FoodStory Brands are teaming up to launch a new high-performance protein bar designed for combat athletes, gym-goers, and anyone looking to fuel workouts and recovery. Here’s everything we know so far, including details on a…