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Natty Ice Cream Set to Hit Store Freezers With Revamped Recipe

Natty Ice Cream Aims for ‘True Liftoff’ With New-and-Improved Recipe Not-so-naughty ice cream certainly wasn’t a new concept when Natty made its debut midway through last year. The likes of Halo Top had already claimed huge freezer space with functional…

Vitamin Well Water: The Functional Hydration Trend Sweeping Dubai

From sweaty workouts to long race days, Vitamin Well Water is stepping up Dubai’s hydration game. There’s a lot going on in the world of drinks right now, but when it comes to hydration that actually supports your body without…

Harry Can’t Sit Still Founder Harry Clough to Star on Season 20 of The Apprentice

From Fidgeting in Class to Facing Lord Sugar: Harry Clough, Founder of Harry Can’t Sit Still, Heads to The Apprentice The clue to why Harry Clough launched his fledgling matcha brand, Harry Can’t Sit Still, is very much in the…

Zooki Super Strength Collagen in Spicy Marg

Limited-Edition Spicy Marg Flavour Added to Zooki Super Strength Collagen Line-Up

Zooki Super Strength Collagen Serves Up a Cocktail-Inspired Limited Edition Flavour Zooki has kicked off 2026 with a spicy curveball. With Dry January putting cocktail nights on pause for many, the brand has shaken up a booze-free twist on its…

Fans Get First Look at Upcoming Joyburst Creatine Soda

Joyburst Creatine Soda Set to Signal “New Era” of Functional Fizz Joyburst has brought more than just a splash of color to the functional drinks market since its 2021 launch. Created by the No Sugar king himself, Brad Woodgate, the…

GHOST’s UK Retail Rollout Extends Beyond Energy With Tropicana Wholesale Partnership

Tropicana Wholesale Set to Take GHOST’s Full Supplement Range Nationwide GHOST has once again pumped the gas pedal on its UK retail rollout. The legendary lifestyle brand’s energy drink stole most of the headlines in 2025 as it finally made…

Wild Launches Its First Ever Refillable Antiperspirant in Six Scents

Sweaty Pits, Beware: Wild Has Launched a Refillable Antiperspirant With 72 Hours of Sweat Protection There have been several major milestones for eco deodorant maker Wild to celebrate over the years. From diverting a staggering 80 tonnes of throwaway deodorants…

Natty Ice Cream Set to Hit Store Freezers With Revamped Recipe

Vitamin Well Water: The Functional Hydration Trend Sweeping Dubai

Harry Can’t Sit Still Founder Harry Clough to Star on Season 20 of The Apprentice

Limited-Edition Spicy Marg Flavour Added to Zooki Super Strength Collagen Line-Up

Fans Get First Look at Upcoming Joyburst Creatine Soda

GHOST’s UK Retail Rollout Extends Beyond Energy With Tropicana Wholesale Partnership

Wild Launches Its First Ever Refillable Antiperspirant in Six Scents

PRIME Protein Launches as KSI and Logan Paul Enter the RTD Shake Market

KSI and Logan Paul Enter the Protein Game With New PRIME Shake

New XXL Lidl Protein Shake Packs 84g of Protein at a Budget-Friendly Price

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