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Foulplay Creates the World’s First Creatine-Infused Donuts

Ever dreamed of being able to eat donuts that legitimately support your daily supplement intake? It’s not a full reality just yet, but Singapore-based sports nutrition operator Foulplay might be about to make it one. The brand – still relatively…

Low Carb Bread Just Got Better Thanks to fu:di

fu:di have just changed the game when it comes to low carb bread. Low carb bread doesn’t always have the best reputation. A lot of it ends up being too dry, too dense, or just a bit disappointing once you…

A Smarter Brown Sugar Replacement, Brought to You by fu:di

fu:di’s brown sugar replacement is an easy pantry upgrade for anyone looking for a smarter alternative. Finding a good brown sugar replacement isn’t always easy. A lot of the options out there don’t quite deliver once you actually start using…

GoHydrate Combines Creatine and Electrolytes in its Latest Product Launch

2026 is quickly shaping up to be the year that creatine muscles its way into the mainstream supplement market. Once exclusively viewed through a bodybuilding lens, the much-studied compound is now cropping up in all manner of hybrid formulations. One…

The Gym Kitchen Launches Ready-to-Eat Meats

The Gym Kitchen’s New Range of Ready-to-Eat Meat Hits Tesco Stores Nationwide

High-protein ready meal favourite The Gym Kitchen has rolled out a new range of pre-cooked meats across Tesco stores nationwide. The four-piece menu sees Shredded Tikka Chicken, Shredded BBQ Chicken, Chicken & Chorizo Meatballs, and the flavour of the moment,…

The Strong Stuff Debuts First-Ever Creatine Seasoning

Once almost exclusively served up in powders, creatine has been making its way into all manner of innovative formats lately. Gummies led the way as a more palatable alternative to grainy shakes, before a recent surge in hybrid bars has…

Myprotein Partners With American Sportswear Powerhouse Champion for Limited Apparel Collection

Myprotein has partnered with Champion – the iconic American sportswear powerhouse – to drop a limited-edition training collection. The 11-piece range has been described as “Myprotein’s most high-profile activewear collaboration to date,” and builds on previous partnerships with Decathlon, Frasers…

Eddie Hall Unveils 80g Beast Bar Made With Real Chocolate

Eddie Hall’s supplement brand Beast is adding more weight to its Beast Foods collection. And when we say more weight, we mean that quite literally. The former World’s Strongest Man has announced the aptly named Beast Bar, which arrives, like…

fu:di Granola Calls Time on Dessert Disguised as Breakfast

Introducing fu:di Granola, the Bowl Bringing Flavour and Health into Perfect Harmony As any avid label checker will know, granola is one of the sneakiest products down the cereal aisle. Packaging splashed with rolling farmlands, wholesome nut clusters and scattered…

Launch Date Set For RAW Nutrition Creatine Gummies

New product launches have been coming thick and fast out of RAW Nutrition HQ this year. Alongside a host of fresh and typically imaginative flavours for its existing lines, the fast-growing sports nutrition powerhouse is soon expanding into Cream of…