Myprotein has partnered with Champion – the iconic American sportswear powerhouse – to drop a limited-edition training collection.
The 11-piece range has been described as “Myprotein’s most high-profile activewear collaboration to date,” and builds on previous partnerships with Decathlon, Frasers Group, and Everlast.
It comes after THG Nutrition, the group behind Myprotein, posted four consecutive quarters of revenue growth in its FY25 preliminary results.
That impressive hot streak was supported by a rising interest in activewear, which now represents approximately 12% of Myprotein’s online sales, up from around 8% in FY24.
Over the year, Myprotein sold more than 500,000 pairs of women’s leggings globally, underlining growing consumer demand for its performance apparel offering.
With plans to hit £100m in clothing revenue within the next 12-18 months, the brand is hoping to leverage Champion’s century of sportswear heritage to close the gap on leaders such as lululemon and Gymshark.
“This collaboration with Champion marks an important milestone in Myprotein’s evolution,” said Neil Mistry, CEO of THG Nutrition.
“Activewear is a strategically important and margin accretive category for the business, and one where we continue to see strong consumer demand globally.
“Partnering with a brand of Champion’s heritage and global recognition allows us to scale our apparel offering, reach new customers and strengthen our position within the broader performance and lifestyle market, while staying true to Myprotein’s performance-led DNA.”
Myprotein x Champion: What Dropped?
The Myprotein x Champion wardrobe features 11 total items combining “performance-led design with contemporary athleisure aesthetics” in unisex sizing.
With prices starting from £45 and stretching up to £95 for the most expensive piece, it includes tees, hoodies, jumpers, joggers, and shorts in relaxed fits.
White, Grey Marl, and Teal make up the main colourways, with a co-branded print featuring on every garment. The collection is available exclusively via Myprotein’s website. Code MYPCHECKOUT saves you 8%.
SEE ALSO: First-Ever Gymshark Gym to Open in Miami
