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Rello Bars

Athlete-Backed Rello Debuts With Creatine-Boosted Bars and Shakes

Rello has become the latest brand to capitalise on the on-the-go creatine craze – and its soon-to-launch range of shakes promises to solve two of the biggest frustrations with consuming the supplement. Athlete-Backed Nutrition Founded by brothers Tyler and Brett…
Meaties Cereal

Meaties Launches ‘World First’ Ground Beef Cereal

Ground beef breakfast cereal wasn’t on our 2026 bingo card, but it’s here. Well, it was until it almost immediately sold out. Meet Meaties: the brand-new, in-demand, high-protein breakfast option. Meaties: What’s the Deal? Meaties is a genuinely novel product:…
Trenchies Candy

Meet Trenchies: Brez’s New Focus-Fuelling Candy

Digital marketing, branding, and e-comm influencer Brez has branched out into the world of nootropics with his brand-new fruit candies – and they sold out almost immediately after dropping. What are Nootropics? Nootropics are natural or lab-made substances that can…
Huel

Danone to Acquire Complete Nutrition Favourite Huel in Big Money Deal

Food and drink giant Danone has agreed a deal to buy British meal replacement favourite Huel. Bosses at the Paris-based corporation say the acquisition will enhance Danone’s functional presence and extend its portfolio into the fast-growing complete nutrition space. Founded…
Müller x Myprotein Mixers

Myprotein and Müller Launch Mixers with 15g Protein Per Pot

Myprotein and Müller are extending their partnership with the launch of Mixers, a new high-protein yoghurt range designed to “bring greater enjoyment, variety and texture to the protein segment.” As the latest product to come out of the pair’s fruitful…
MOVE's new decaf pre-workout

MOVE Unveils a Decaf Pre-Workout Designed for Evening Sessions

MOVE, the clean pre-workout specialist, has added a nootropics-boosted decaf formula to its range. Designed to deliver controlled energy, sharp focus and peak performance for late-day sessions and caffeine-sensitive athletes, it joins the brand’s existing Strength and Endurance blends. Here’s…
ELEAT

ELEAT Celebrates Retail Lift-Off With Holland & Barrett Listing

Better-for-you breakfast specialist ELEAT is venturing into retail with a major Holland & Barrett listing. The news comes amid a blistering start to 2026, with year-on-year growth surpassing 100% through January and February. The brand also celebrated two recent milestones…
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