Neutonic Focus Pouches swap nicotine for nootropics in a play for the pouch generation
Nicotine pouches are fast replacing vapes as the sleekest way for people to curb their cravings.
As a smokeless, tobacco-free and discreet route to a fast, strong nicotine hit, tubs of the “lip pillows” are quickly filling pockets and mouths alike.
Brands like Velo, Nordic Spirit, ZYN and the more extreme Pablo rule the roost in the UK, with some non-smokers turning to pouches to lock in and boost concentration.
The trend has become surprisingly popular with athletes and footballers, some of whom will even tuck a pouch into their sock so they don’t get caught short mid-game.
If you’ve been swept up in the pouch craze and don’t feel complete without a cushion wedged between lip and gum, Neutonic’s upcoming release is one to watch.
James Smith, who founded the popular nootropics brand alongside Chris Williamson, Luke Betts and Shan Hanif, has given fans a first glimpse at the impending Neutonic Focus Pouches.
Swapping nicotine for caffeine, vitamins and a patented nootropic, they represent a smarter way to unlock instant concentration — in every sense of the word.
Here’s what we know so far, including details on ingredients, flavours and when the Neutonic Focus Pouches are officially landing.
Introducing Neutonic Focus Pouches
Neutonic’s latest innovation is one few would have seen coming, yet when you look at the underlying numbers it makes complete sense.
According to Grand View Research, the global nicotine pouches market was valued at $5.39 billion in 2024 and is projected to reach $25.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 29.6%.
In a post on LinkedIn, Smith said the Neutonic Focus Pouches were signed off last year and, although he was sceptical at first, he now rates them highly.
While they might not be to everyone’s taste, the format will certainly appeal to those who developed an unintentional nicotine dependency in the pursuit of mental clarity.
Fresh Mint has been selected as the lead launch flavour, in keeping with what many users naturally gravitate towards with nicotine pouches and gum.
As for what’s inside, each serving delivers 50mg of caffeine, 100% of your RI for vitamins B5, B9 and B12, plus 125mg of the premium nootropic Cognizin.
It’s not the full nootropics panel fans will recognise from the brand’s Productivity Drink, but comparing a small pouch to an entire can is, as they say, like apples and oranges.
In any case, the Neutonic Focus Pouches will still offer a timely jolt that can be enjoyed while driving, in a meeting or powering through work on a long-haul flight.
When Are They Dropping?
The intriguing Neutonic Focus Pouches are expected to land as early as next month. If you want to beat everyone else to the punch, sign up for early access via the brand’s website.
Smith says he expects the pouches to “go like wildfire”, and he may not be far wrong. Over in the States, BUM Energy is rumoured to be working on a similar product.
BUM aside, there doesn’t appear to be any notable competition in this niche space. And if the pouches can help people ditch nicotine while fighting the fog that comes with withdrawal, Smith and the team could be on to a winner.
SEE ALSO: Neutonic Creatine Sachets Debut in Three Ultra-Pure Varieties
