Neutonic Creatine Launches… and the Gummy Market Starts Sweating
Creator duo James Smith and Chris Williamson have joined the dots between brain and body gains with the launch of their first creatine formula in a convenient stick format.
The hugely popular nootropics brand had been teasing another new arrival in typically cinematic fashion.
Both Smith and Williamson appeared as Mafiosa kingpins in several skits, promising “dangerous levels of purity”.
Thankfully, the white powder in question is one of the world’s most studied supplements, delivered in its most trusted and thoroughly tested form: Creapure®.
Born in Germany, the patented, micronised version of creatine monohydrate offers greater than 99.9% purity and unrivalled mixability and absorption.
Each sachet of Neutonic Creatine delivers 5g — the top end of the 3–5g dose recommended for full beneficial effect.
Perfect for pre- or post-workout, creatine has been shown to boost physical performance in successive bursts of short-term, high-intensity exercise by helping maintain the body’s natural energy stores at molecular level.
Recent research also suggests it may bring cognitive perks, tying Neutonic Creatine neatly into the rest of the brand’s focus-boosting range.
Smith, in particular, has been hugely vocal about creatine in recent months. The straight-talking online star single-handedly took on the creatine gummy market, outing several brands for allegedly falling short of label claims.
Launching his own creatine supplement feels like a natural progression from that saga — and he’s used the opportunity to take one final sideswipe at the chews in question.
In Neutonic’s brand comparison section, it states that gummies have “unreliable creatine monohydrate levels”.
Naturally, Smith wouldn’t launch Neutonic Creatine without bringing receipts. Independent lab reports can be found on the brand’s website for anyone wanting proof of the full Creapure® dosage.
What Flavours Are on Offer?
Neutonic Creatine has debuted in three varieties: Strawberry Lime, Pineapple, and Unflavoured. The flavoured options are achieved naturally, using ingredients like stevia, blackcurrant concentrate, and carrot concentrate.
Much like the Productivity Drink, Brain Capsules, and Focus Blend, Neutonic Creatine is completely sugar-free, with the unflavoured sticks also free from calories.
Packs of 30 sachets are available via subscription or as a one-off purchase for £29.99, with added savings for bulk orders.
What Is Neutonic?
Neutonic is the brainchild of James Smith, Chris Williamson, Luke Betts, and Shan Hanif. The brand opened its all-seeing eye in 2023, launching the “world’s first productivity beverage”.
Designed to unlock instant focus and mental clarity, the formula features a premium blend of nootropics — Cognizin®, Rhodiola Rosea, L-Theanine, and Panax Ginseng — alongside 120mg of natural caffeine and 100% RI of eight B vitamins.
Nootropic-powered Brain Capsules and Focus sachets soon followed as stimulant-free alternatives.
Since then, Neutonic has shifted more than 4 million cans and secured listings in gyms and retailers across the UK, while also expanding into South America and the UAE.
That emphatic start recently attracted $3.7 million of investment in Neutonic’s first funding round, taking the brand’s valuation to $20 million.
Australian influencer and Sweat app co-founder Kayla Itsines bought in, as did Grenade founder Alan Barratt and online star Mike Thurston.
Head to the brand’s website to shop the new Neutonic Creatine Sachets.
