Ever since GHOST Energy crossed the Atlantic to debut in the UK last summer, fans in mainland Europe have been patiently waiting for their chance to grab a can.
We knew a wider European rollout was something GHOST was working on – and that it was only a matter of time – but the exact details remained hazy.
This month looks to be go time, as the first truckloads of feel-good energy have just arrived in the Netherlands with GHOST’s EU partner Prometeus.
As the continent’s number one distributor for nutritional supplements, Prometeus already handles GHOST’s wider range of powders, sachets and capsules, alongside working with giants like Grenade, Mars Protein, Applied Nutrition, PER4M and RAW.
It is, without doubt, a juggernaut in the distribution space, and will almost certainly use its considerable muscle to place GHOST Energy in every available chiller.
As for when it’s all kicking off, phase two of the European takeover is expected to gather pace as early as next week.
“We’re asked time and time again about when GHOST Energy will be available in the EU,” wrote Jon Hutchinson, GHOST’s UK and EU Head of Sales.
“Getting more GHOST into mainland Europe has been an awesome project to work on and we’re just getting started. Next week, we’ll finally see this come to life.”
GHOST Energy’s European Tour
GHOST Energy arrived on UK shores with a slightly tweaked formula. European legends can expect 500ml cans featuring the same 160mg of natural caffeine, 250mg of VitaCholine for focus, 1,000mg of Carnipure carnitine, taurine, and 100% RI of four daily vitamins.
The flavour line-up isn’t as extensive as what’s available in America, but with Warheads Sour Watermelon, Original, Cherry Limeade, Blue Raspberry, and Sour Pink Lemonade – the most recent to drop – there’s still plenty to get excited about.
SEE ALSO: GHOST Energy Eyes New Flavour Reveals and Retail Expansion After “Phenomenal” UK Launch
