Fitness influencer-turned-entrepreneur Grace Beverley has joined healthy ready meal brand HIDE Food as co-owner and strategic adviser.
Beverley – founder of womenswear brand TALA, fitness platform and supplement maker Shreddy, and personal organisation brand The Productivity Method – is known for scaling companies that solve real consumer problems.
HIDE Food, she says, does exactly that, as she announced on her LinkedIn.
Everything You Need to Know About Grace Beverley Joining HIDE Food
Beverley says HIDE Food first appealed to her on a personal level.
After 18 months of working with specialists on her hormones, PCOS and nutrition, she had been searching for a lunch that hit her personal benchmarks: 25g or more of protein, 8g or more of fibre, under 5g of added sugar, and real whole food ingredients; all in an affordable, convenient format.
When co-founder Faraz Nagree emailed her about his vision for HIDE, she felt it was exactly the solution she had been looking for. What began as advisory work quickly snowballed, and she has since come on board as co-owner.
“I tasted the food, and there was no going back,” Beverley said.
The brand, a part of Lean Kitchen Network, launched exclusively in Tesco last month with a range of 10 products – including six chilled meals, two grain bowls, and two snacks – with the main dishes all coming in at around 400-500 calories and under £5.
Crucially, they also all hit Grace’s personal nutrition targets for her lunchtime meal, making them a balanced option for anyone searching for a quick, easy lunch to heat and eat on the go.
The menu includes Chicken Shawarma with Hot Honey Sweet Potato, King Prawn & Chicken Paella with Roasted Veg, and BBQ Jerk Chicken with Jollof Rice.
Faraz Nagree, Co-founder of HIDE, said: “Grace cares deeply about our mission to make better food choices accessible for millions more people.
“Her reputation in the wellness space and building high-performance brands speaks for itself, and as soon as we met her, we knew it just felt right. We’re super excited to have her on the team, and we’re just getting started!”
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