HYROX Shop Debuts: THG Unleashes Global D2C Experience for Fitness Fans
We’ve reached the halfway marker in 2025, and already it feels like the year belongs to HYROX. The ultimate fitness race is enjoying a serious moment right now.
Over 600,000 athletes took on the lactic-acid-inducing challenge over the 2024/25 season — more than triple the year before.
It’s an exponential curve that only looks to be heading one way, with a packed schedule of global races filling the calendar until the turn of the year.
The public can’t get enough of this burgeoning fitness trend — and neither, it seems, can brands.
From trainers and backpacks to supplements and equipment, businesses are tripping over one another to get a slice of the hybrid action.
PUMA, Built for Athletes, Myprotein, and Chris Hemsworth’s Centr are all partnered with HYROX in varying capacities.
Now, that ever-swelling stash of HYROX-branded goodies will all be available from one place: the HYROX shop — a fresh chapter for the brand that brings every piece of official merch under one roof.
THG x HYROX Shop
Launched in collaboration with THG Commerce — the end-to-end commerce arm of THG Ingenuity — the HYROX shop will serve global audiences with market-leading delivery times.
Powered by THG’s fulfilment solution, Fulfil, HYROX can tap into a network of 250-plus couriers reaching 195 countries worldwide.
Next-day delivery cut-off times will also be pushed back to 1am for same-day shipping.
Moritz Fürste, Co-Founder at HYROX, said: “Our partnership with THG Commerce marks an exciting new chapter for HYROX as we launch a new global ecommerce platform.
“Athletes across the world can now purchase official HYROX products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale.
“We’re thrilled to be taking this next step in the brand’s evolution and giving athletes the ecommerce experience they deserve.”
This isn’t the first time HYROX has brushed against the THG ecosystem. Myprotein — arguably the biggest brand under THG’s umbrella — is the Official Nutrition Partner for the sport.
Though THG’s continued ventures into AI, technology, and fulfilment operate in a slightly different sphere, there appears to be a flourishing relationship between the two heavyweights.
Indeed, Myprotein’s range of HYROX-ready supplements will be available on the HYROX shop, alongside PUMA apparel and trainers, Centr equipment, and more.
Richard Ward, CEO at THG Ingenuity, added: “HYROX has been an industry disruptor since it launched in 2017, and we’re thrilled to join their journey to help solidify their global presence.
“At THG Commerce we’re experts in connecting brands to customers where it matters most, removing complexity from the ecommerce journey to deliver real value.”
The HYROX shop is now live for athletes to stock up on all the hybrid gear the sport has to offer.
SEE ALSO: MyProtein HYROX Range: Everything You Need To Know
