Joey Swoll has announced his return to Ryse, the supplement brand he co-founded almost a decade ago.
The news dropped via Swoll’s own social media, and the excitement was immediate, with hundreds of comments from well-wishers and recognisable faces from across the industry.
“We launched RYSE almost 10 years ago with dreams of helping people become the best version of themselves,” Swoll said. “I was blessed to make some amazing memories the first time around, but now I’m BACK to make even more.”
About Ryse
Ryse was founded in November 2017, launching with just two pre-workout flavours, BCAAs and EAAs, and a capsule range. From those modest beginnings, it has grown into one of the most recognised supplement and energy drink competitors in the game.
The brand is known for its authentic flavour collaborations, Signature Series, and a culture that champions hard grind, consistency, and good, honest work instead of quick shortcuts.
Who is Joey Swoll?
Joey Swoll (real name Joey Sergo) is an American fitness influencer and entrepreneur.
He’s a self-described “CEO of gym positivity” who became a prominent TikTok figure in 2022 thanks to his videos calling out undesirable – and irritating – behaviours in gyms.
Beyond social media, he is a bodybuilder, motivational speaker, and serial businessman who promotes inclusivity and respect in gym culture.
He co-founded Ryse in 2017 and also owns Taste Flavor Co., a low-calorie sauce brand.
What Does Swoll’s Return Mean for Ryse?
Swoll has built a strong and loyal following in the fitness community, known for promoting gym etiquette and general good vibes. With him back involved at Ryse, the brand has a familiar and well-liked presence to rally around.
As Swoll himself put it: “We are going to finish what we started, becoming the BEST and most inspirational brand in the game.”
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