Khloé Kardashian Enters Her Healthy Snack Era With Khloud Popcorn
Love them or loathe them, the Kardashian-Jenner clan are marketing geniuses.
Over the years, we’ve seen the reality stars drop industry-defining brands across beauty, fashion, and beyond.
Kylie Jenner’s lip kits broke the internet, while Kim Kardashian’s shapewear label, Skims, flooded our feeds with neutral tones.
And let’s not forget Kendall and Kylie’s moves into the drinks market with 818 Tequila and canned cocktail line, Sprinter.
Each sister has left her mark with a brand that’s cleverly capitalised on fame. Call it opportunistic, fickle, or brilliant – but there’s no denying their ability to grab the spotlight and hog it.
Now, the Kardashian monopoly is expanding once again – this time into food – with Khloud Popcorn. Khloé Kardashian is leading the charge, backed by her iconic (and unapologetically extra) momager, Kris Jenner.
So, what exactly is Khloud Popcorn, and why is everyone losing their minds over it? Here’s everything you need to know.
What Is Khloud Popcorn?
Khloud Popcorn is a high-protein, health-forward take on everyone’s favourite movie-time snack.
Made with whole-grain corn kernels grown in Nebraska, Khloud is non-GMO, gluten-free, and made without seed oils.
Available in three seriously savoury flavours – Olive Oil & Sea Salt, Sweet & Salty Kettle Corn, and White Cheddar – each serving delivers 7g of protein.
A Kardashian entering the high-protein snacking space might not seem like the most obvious fit, but Khloé’s motivation for launching Khloud Popcorn makes total sense.
The 40-year-old mum of two says motherhood has brought both her kids’ health – and her own – into sharper focus.
“I’m disappointed in so much of the food industry these days, and for me, it’s very overwhelming to sometimes pack lunches for my kids or even know what I want. This is just the very start of what I hope Khloud will be,” Khloé told PEOPLE.
“What I really pray comes of Khloud is a trusting relationship. It’s not just for kids, but for my kids. I’ve given them a lot of foods.
“I’m going to sound very corny, but I’ve given them products I trusted, and then you look into it and you’re like, ‘Wait, this is just as bad as an unhealthy product.’”
It’s not the corn itself that gives Khloud Popcorn its protein punch. Once the kernels are air-popped and lightly tossed in olive oil, they’re coated in what Khloé calls Khloud Dust – an on-brand blend of milk proteins and seasonings.
The result is a better-for-you bite with a complete protein profile, packing all nine essential amino acids into every handful.
Who Owns Khloud Popcorn?
If you’ve made it this far, you’ve probably gathered that Khloé is the main face – and founder – behind Khloud Popcorn.
But she’s not doing it alone. Kris Jenner is also involved, and together the iconic duo used their signature on-screen allure to raise $12 million in funding to bring the brand to life.
Backers include K5 Global, Serena Ventures, William Morris Endeavor (WME), and Shrug Capital – and with a Kardashian at the helm, it’s not hard to see why.
Where Can You Buy Khloud Popcorn?
Khloud Popcorn hasn’t hit shelves just yet – but you won’t have to wait long. The hotly anticipated snack will be available both in-store and online at Target starting April 29, as well as directly from Khloud’s website.
Who Is Khloud Popcorn For?
Khloud isn’t being pitched as your typical gym-bro protein snack – though they’re welcome to grab a bag, too. The brand leans heavily into a lifestyle-forward vibe.
It’s designed for the everyday fitness lover looking to up their protein intake, the health-conscious snacker cutting out harmful ingredients, and the mums aiming to sneak more macronutrients into their kids’ lunchboxes.
Popcorn is just the beginning for Khloud. With its junk-free blueprint and high-protein promise, we can expect to see a whole range of elevated snacks emerging through the Khloud in the near future.
SEE ALSO: Khloud by Khloé: High-Protein Popcorn Is the Latest Kardashian Obsession
