UPDATE Energy Drink has relaunched with a new look, new flavors, and a new co-founder.
Kim Kardashian has officially joined the relaunch of UPDATE Energy Drink, which won’t be a huge surprise to anyone who’s seen her enjoying the brand’s drinks over the years.
She was already drinking it and supporting the brand behind the scenes, before starting to share ideas on how it could grow and ultimately stepping in as co-founder.
Now UPDATE has relaunched with new flavours, a fresh new look, and a full Walmart rollout across the US. So let’s get into how Kim became such a big part of the brand’s next chapter.
UPDATE Energy Drink x Kim Kardashian
Kim’s relationship with UPDATE Energy Drink started in 2023 when she was drawn to the way they promoted calm, focused energy instead of intense overstimulation.
She quickly became a huge fan, placing big orders for herself and for her team, and then started offering feedback on how she thought the brand could take things even further.
From there things sort of snowballed, and in 2025 she took on the role of co-founder and got to work revamping everything from product formulation to brand positioning.
Which brings us to today with UPDATE energy drink officially relaunching in Walmarts across the US.
So let’s take a look at what made Kim fall so in love with the brand that she couldn’t help but get involved.
UPDATE’s Unique Ingredients
What makes UPDATE energy drink so different from the other options out there is the fact that it doesn’t actually contain any caffeine.
That’s right. You won’t find any caffeine at all in this stuff.
What you’ll find instead is Paraxanthine, which is the compound that your body produces when it metabolizes caffeine. So what you get is a fantastic boost in alertness and focus without any of the jitters, highs, and crashes that get with caffeine.
UPDATE energy drink also contains Alpha-GPC which supports mental clarity and memory, L-Theanine that helps with calm concentration, and Vitamin B12 which is a great little energy booster.
Put it all together and you get a drink that delivers calm, intentional energy without any of the chaos of caffeine.
New Fruity Flavors
As part of their whole rebrand, Update have launched a whole new set of fruity flavors. So you can now get your energy boost in Berry, Grape, Peach, Mandarin, and Pineapple.
Not sure which one will be your favorite? Then grab the variety pack which gives you four cans each of Grape, Peach, Pineapple, and Berry so you can give them all a try.
Fresh New Look
Along with the fresh new flavors, UPDATE has also relaunched with a fresh new look.
The new-look cans are sleek and stylish, in a range of pastel colors that are super instagrammable. And we wouldn’t expect anything else from a brand with Kim as co-founder!
Final Thoughts
With the new look, new flavors, and Kim now involved as co-founder, UPDATE definitely feels like a different brand to the one people first saw a couple of years ago.
But the key idea that drew Kim to it in the first place is still the same. This is an energy drink built around calm focus, clear headed alertness, and a smoother kind of lift than the full on wired feeling you get from a lot of other cans.
So what are you waiting for? Head to your local Walmart or visit the UPDATE energy drink website to give the newly revamped version a try for yourself.
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