Heidi Somers Guzman has signed with More Nutrition in the US, with a role that looks far more hands-on than your usual brand partnership.
Heidi Somers Guzman has joined More Nutrition as they expand into the US as both an athlete and product advisor. And this looks like a really hands-on role rather than the usual sign with a brand, post a few bits of content, and leave it there type deal.
Heidi, also known as Buff Bunny to her followers, has built an impressive career for herself as a fitness influencer, with 1.5 followers on Insta and 806k subscribers on YouTube. She’s also an established business owner, with her own line of fitness clothing BuffBunny Collection and training app Grounds.
So it’s no surprise More Nutrition have snapped her up to help them make it big in the US!
More than a standard brand deal
What makes this deal super exciting is that it’s so much more than just your usual brand deal. So while Heidi will be promoting More Nutrition’s products on her channels she’ll also be working on them behind the scenes.
In a recent Insta post and YouTube video Heidi talked about appearing at the Arnold Expo where she chatted with fans about More Nutrition’s products and got their feedback on what they’d love to see in the brands range as they expand into the US.
She went on to say that they’d then headed back to the lab to get to work developing the exciting new range, which definitely isn’t something you normally hear influencers talking about when they say they’re working with a brand. But then again, Heidi Somers Guzman definitely isn’t your standard influencer!
More Nutrition’s US push
More Nutrition is already a massive brand in Germany, after launching in 2017 and building a great reputation as a leading provider of health nutrition products.
Their products are particularly popular with women in Germany, so it makes sense for the brand to sign up Heidi to help them launch into the American market because so many women there trust her recommendations.
As part of her new role Heidi Somers Guzman will be helping change up the product line for the US, developing new flavours and new products that are aimed specifically at this new market.
Final thoughts
With Heidi Somers Guzman now working with More Nutrition as both an athlete and product advisor, this is clearly only the beginning of what the brand is putting together for the US. She’s already been out at the Arnold Expo hearing what people want, and she’s shown that a lot of work is happening behind the scenes too.
If the brand’s success in Germany is anything to go by they’ll soon be taking the US by storm, especially with Heidi on their team putting her passion and energy into creating products that she knows will fly off the shelves when they launch.
So keep an eye on Heidi’s insta and go give the brand themselves a follow to keep up to date with all their news as they plan to be ready to go by the summer.
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