Kylie Jenner is expanding her drinks empire – and this time, she’s stepping away from the party scene and into the wellness space.
The superstar founder behind the vodka soda brand Sprinter has launched k2o by Sprinter, a new functional hydration line designed to support skin health from within.
What is k2o by Sprinter?
The debut product – Advanced Skin Hydration Mix – comes in an on-the-go stick pack format and combines electrolytes, hyaluronic acid, and Verisol® Bioactive Collagen peptides, which can improve skin elasticity and reduce under-eye wrinkles.
The blend also uses minimal amounts of sodium, which Jenner herself explained was intended to reduce bloating.
“Beauty has always been at the centre of everything I do,” said Jenner. “It’s all about that glow that starts from within.”
The team behind the launch
The launch of k2o is backed by Night – the venture studio behind MrBeast’s Feastables – as well as K5 Global and House Capital.
Newly appointed CEO Jay Hunter described the product as “the beginning of a new era of beauty-led hydration”, adding that the brand was built to turn an “everyday habit into a ritual.”
Where to buy k2o by Sprinter
k2o is now available via Sprinter’s website and TikTok Shop. An an international rollout with iHerb starts 16 April, with an Amazon launch expected this summer.
Available in Strawberry Lychee, Peach, Watermelon Lime, and a Variety Pack, the sticks are priced at $39.99 for a 20-count pouch.
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