More Nutrition has kicked off its US expansion with the launch of Satisbites.
Billed as “Germany’s best-tasting protein bars”, Satisbites touch down on American soil in four indulgent flavours: Dark Chocolate Caramel Brownie, Milk Chocolate Coconut, White Chocolate Strawberry Cream and White Chocolate Hazelnut.
However, the functional snacks are a little different from your average protein bar.
Each serving comes in two individual sections, combining crunchy pieces, soft dough and a smooth, creamy centre, all wrapped in a chocolate coating.
Per serving, fans can expect up to 16g of protein from a blend of milk protein, bovine collagen peptides and skimmed milk powder, alongside up to 5g of fibre, no added sugar and fewer than 200 calories.
More Nutrition Targets US Success
The launch comes as More Nutrition, a major player on the European sports nutrition scene, makes its move Stateside.
Founded in 2017, More later became part of The Quality Group (TQG) alongside fellow German giant ESN.
If the name sounds familiar, that’s because TQG significantly strengthened its position in North America last year by acquiring majority stakes in RAW Nutrition and BUM Energy.
As part of the deal, the brands’ founders Dom Iacovone, Matt Jansen and six-time Mr Olympia champion Chris Bumstead became shareholders in TQG, meaning they now also hold an interest in More Nutrition.
Their insight will undoubtedly prove invaluable as More establishes itself in a new market. And they aren’t the only big names helping to make the move a success.
Heidi Somers Guzman, otherwise known as Buffbunny, also joined the brand earlier this year as both an athlete and product advisor.
She featured heavily in the Satisbites launch and will provide plenty of star power as More Nutrition debuts on Amazon before launching nationwide at The Vitamin Shoppe in October.
Alongside Satisbites, protein iced coffee, chai latte and matcha latte blends are on the horizon. They’re all listed on More’s new US website, with the protein drinks labelled as ‘coming soon’.
TQG’s revenue surged more than 40% to €850 million in the first six months of 2026, putting it well on course to eclipse the €1 billion mark it set in 2025.
SEE ALSO: Heidi Somers Joins More Nutrition as US Product Advisor
