James Smith and Chris Williamson’s top-rated Neutonic drink recently landed in over 40 Fitness First locations across the UK, marking an incredible “full-circle moment” for the former in the process.
Before finding fame as an online fitness guru and general voice of reason, Smith was working the beat as a personal trainer for the popular gym chain.
The listing signaled a fitting return to where it all began, and another major checkpoint in Neutonic’s ascent within the nascent focus category.
Now, it’s Williamson’s turn to savor a special moment in the brand’s impressive journey. The Neutonic drink has just launched in gourmet grocery chain Central Market, its first retail partner in the United States.
Williamson relocated from the UK to Austin, Texas, in early 2022, and has since grown his Modern Wisdom podcast into the eighth biggest in the world, according to Spotify’s rankings.
With performance, focus, and self-betterment at the heart of many episodes, this launch neatly brings together three defining parts of his life: Modern Wisdom, Neutonic, and the city he now calls home.
“A milestone moment for Neutonic in the US,” the brand wrote in an announcement.
“Our founder, Chris Williamson, recently stood outside a Central Market in Austin holding a can of Neutonic he’d just picked up in store. A simple moment, but one that carries a lot of meaning for us.
“Central Market is our first retail partner in the United States, and that makes this launch especially significant.
“Neutonic was built to support focus, clarity, and mental performance before meaningful work, and seeing it on shelves in Texas is a powerful full-circle moment.
“This launch is about more than retail. It reflects years spent building the podcast, refining the product, and creating something that genuinely fits into people’s routines when focus matters most.
“Huge thanks to the Central Market team for backing us, and to everyone who has supported the brand along the way. This is just the beginning of our US retail journey, but this one will always matter.”
Neutonic has flown out of the traps in 2026. The brand, which also counts Shan Hanif and Luke Betts among its founders, has already announced a number of major listings in the UK.
Its all-seeing eye now looks to be fixed Stateside, with several weighty distribution partners enlisted across America to power its wider rollout.
Central Market is just the start of Neutonic’s American takeover. Expect plenty more deals to be done as we progress through 2026.
What Is Neutonic?
Neutonic debuted in late 2023 with the “world’s first productivity drink.” The cans feature an evidence-based nootropics formula that’s one of the strongest — if not the strongest — on the market.
Designed to unlock instant focus and mental clarity, the sugar-free blend packs a premium mix of Cognizin® (500mg), Rhodiola Rosea (400mg), L-Theanine (400mg), and Panax Ginseng (200mg), alongside 120mg of natural caffeine and 100% RI of eight B vitamins.
The fan-favorite Neutonic drink comes in five flavors: Blue Raspberry, Tropical Ice, Orange Sunrise, Wild Citrus, and Strawberry Lemonade.
The full lineup is now available at Central Market stores, retailing at $3.49 per can.
For those avoiding stimulants, the brand’s range also includes caffeine-free Focus sachets and Brain Capsules — the latter featuring an added 300mg of Bacopa Monnieri — plus creatine sachets in three flavors.
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