Neutonic’s Focus Pouch range is on the verge of a nationwide retail rollout.
The fast-rising nootropic supplement brand has agreed a deal with Phoenix 2 Retail, the UK’s leading distributor of “next generation nicotine replacement products”, which supplies the likes of Tesco, Morrisons and One Stop.
Phoenix will begin distributing the tubs from September, placing the Fresh Mint-flavoured pouches on physical shelves for the first time since they launched in April.
Neutonic’s Focus Pouch Range Explained
Co-founded by fitness-instructor-turned-entrepreneur James Smith and Chris Williamson, host of the Modern Wisdom podcast, Neutonic is already known for its hugely successful nootropics-powered Productivity Drink.
Billed as “focus that fits in your pocket”, the Focus Pouch format marks an exciting new frontier for the brand.
Designed to replace traditional nicotine pouches, Neutonic’s version packs 50mg of natural caffeine, three B vitamins and 125mg of Cognizin – a patented version of citicoline.
The pouches, which are currently only available online, are designed to fit between the lip and gum, helping to support concentration, alertness and mental performance on the go.
That makes them ideal for a wide array of consumers, including busy workers, students and gym-goers, the brand says.
Chris Kelly, founder of Phoenix 2 Retail, hailed the partnership with Neutonic as an exciting opportunity for the firm to bring a high-growth, high-demand and brand-new product to market at scale through its fully integrated route-to-market operation.
“As a fan of the Neutonic brand, its founders, and given my own passion for wellness and fitness, this is not just a commercial decision for Phoenix 2 Retail but a passion project,” he said.
“Neutonic has already proven that there is huge demand for performance and productivity products and it’s really exciting to be involved in establishing a brand-new category within what is a dynamic and fast-growing retail sector.
“We will be using our expertise and distribution network to make Focus Pouches available in retail, wholesale and independent markets across the UK and I want to say a thank you to Perry Barrett from my team for his work in cementing this partnership over the last few months.”
The deal marks yet another significant step forward for Neutonic in the UK.
This week, the brand also placed two flavours of its Productivity Drink in over 100 PureGym locations nationwide, bringing the cans into one of the biggest fitness communities in the country.
Alongside its Productivity Drink and Focus Pouches, Neutonic also offers Brain Capsules, Creatine Sachets and a caffeine-free powdered Focus Blend. Head to the brand’s website to explore the full line-up.
