Neutonic has officially launched its latest brain-fuelling innovation: Focus Pouches.
The discreet, portable format brings something completely new to the productivity specialist’s range, while bridging the gap between two booming markets.
Oral nicotine pouch use has risen on both sides of the Atlantic, especially among young people. In some cases, those with no history of smoking have turned to the ‘lip pillows’ for help with cognitive performance.
According to Grand View Research, the global nicotine pouches market was valued at $5.39 billion in 2024 and is projected to reach $25.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 29.6%.
That very much feeds into the growing appetite for focus, one which Neutonic serves with its bumper line-up of nootropics-infused products.
Its new Focus Pouches are designed as a smarter means of achieving that goal, swapping nicotine for caffeine, vitamins and Cognizin.
Here’s what you can expect from the unique addition.
Brain Gains in Every Pouch
Celebrity co-founder James Smith, who launched Neutonic alongside Chris Williamson, Luke Betts and Shan Hanif, said he was initially sceptical about the format, but now rates it highly.
While Focus Pouches might not be to everyone’s taste, they’ll certainly appeal to those who developed an unintentional nicotine dependency in search of mental clarity.
Each pouch is loaded with 50mg of natural caffeine, 25% RI of vitamins B5, B9 and B12, and 125mg of the nootropic Cognizin – a patented form of citicoline.
It’s not the full nootropics panel fans will recognise from the brand’s top-rated Productivity Drink, but comparing a small pouch to an entire can is, as they say, like apples and oranges.
In any case, Neutonic’s Focus Pouches will still offer a timely jolt that can be enjoyed while driving, in a meeting or powering through work on a long-haul flight.
The brand recommends a maximum of four daily pouches, which would give you a total of 200mg of natural caffeine, 100% RI of three vitamins and plenty of brain gains via Cognizin.
For the uninitiated, they sit between your upper lip and gum, staying in place for 15–30 minutes at a time. Once you’re done, the pucks are fitted with an upper lid to separate used and fresh pouches.
Where Can You Buy Neutonic’s Focus Pouches?
Launching in a cool Fresh Mint flavour, the Focus Pouches are sold direct through Neutonic’s website. They’re priced at £26.99 for five pucks, with each container filled with 20 pouches, so value-wise, you’re getting decent bang for your buck.
If pouches aren’t for you, Neutonic’s range also includes Brain Capsules, a powdered Focus Blend, Nootropicks (nootropic toothpicks), Creatine Sachets and, of course, the Productivity Drink in five flavours.
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