In a bid to bring real flavour back to functional snacking, The Protein Ball Co has rolled out its latest – and arguably most indulgent – collection yet.
After months of testing, tweaking and “obsessing over every last detail”, Stuffed was introduced to better-for-you snack seekers last week.
The range takes the brand’s classic protein balls and dials up the decadence with generously soft-filled centres.
Three on-trend, “flavour-immersive” varieties lead the starting line-up: Pistachio & Chocolate, Matcha & Vanilla, and Hazelnut & Chocolate.
Each one features a “firm yet chewy” outer layer contrasted with a gooey liquid core.
In keeping with the brand’s wider range, each Stuffed ball is free from added sugar, sweeteners, fillers, and emulsifiers, and made without palm oil.
“For us, this launch is bigger than a new range,” The Protein Ball Co wrote in an announcement.
“It’s about expanding into a new category and creating snacks that genuinely deserve to sit alongside confectionery favourites. Big flavour. Proper indulgence. Real ingredients. No junk.”
What to Expect From The Protein Ball Co’s Stuffed Line
Flavour, first and foremost, but the bigger picture extends beyond just protein.
Each packet delivers a modest amount of the muscle-building macronutrient – around 5-7g from pea and pumpkin seed protein, depending on the flavour – so it’s not necessarily a straight protein bar replacement.
However, alongside the protein count, every serving also contains approximately 3g of fibre, plenty of energising fats, and feel-good ingredients such as cashews, almonds, dates, desiccated coconut, and matcha powder.
Compared to a standard protein bar, there’s far more depth in every bite, and that’s exactly where this ballsy trio shines.
For those seeking something naturally sweet to finish a meal or beat the afternoon slump, the Stuffed range looks like a welcome addition.
Multipacks of 10 are available directly via The Protein Ball Co’s website, with single bags expected to hit retailers in the near future.
SEE ALSO: ELEAT Adds Vanilla Overnight Oats to its High-Protein Breakfast Range
