Launched in 2024, The Supplement Store has quickly established itself as a trusted one-stop shop for products spanning bodybuilding, sports nutrition and health.
Some of the industry’s most revered and recognisable brands sit within its sizeable stock holding, including Applied Nutrition, Grenade, GHOST Lifestyle, EHP Labs, Ryse and RAW Nutrition.
What is already an impressive selection has now been bolstered by the launch of The Supplement Store’s own in-house range, focused on delivering high-quality essential products at accessible price points.
The brand has broken out of the stockist bracket to develop an eclectic selection of core everyday supplements, including creatine monohydrate, KSM-66 ashwagandha, digestive enzymes, magnesium, zinc and vitamin D.
Here’s everything you need to know.
The Supplement Store Branches Out
The Supplement Store’s debut line-up is not designed to compete directly with the premium brands in its ranks. Instead, the aim is to provide a reliable and fairly priced alternative for customers looking to cover the basics.
The brand says that will give goal-focused shoppers more options than ever without muddying the waters.
Focus is fixed on simple, effective formulations for daily use, all manufactured to GMP code of practice standards.
And there is no questioning its credentials to deliver on that brief. Operated by Fortitude Ventures Ltd, The Supplement Store’s directors each boast more than two decades of experience running sports nutrition, nutritional supplement and sporting goods websites.
That wealth of knowledge has been poured into every powder, capsule, gummy and tablet launched as part of this expansion.
Prices are certainly accessible, with 120 Zinc Capsules representing the cheapest option at £6.95, while 90 servings of KSM-66 ashwagandha – widely considered the world’s leading ashwagandha ingredient – is the most expensive at a still-reasonable £17.95.
As the range continues to grow, The Supplement Store has promised that straightforward ingredients, sensible dosages and great value will remain central to every addition.
If you are looking to support your training, improve recovery or build on your existing supplement stack, the starting roster is available directly through The Supplement Store’s website.
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