vybey Turns Its Smart Nutrition Formula into a Convenient Bar — Now in the UK
vybey’s new Complete Nutrition Bars have landed in the UK following an “amazing” response on the sunnier shores of Australia.
The brand has been going from strength to strength in the burgeoning meal replacement category, buoyed by its early recognition of the now-popular gut and brain health movements.
Founded Down Under by two Scotsmen, Gordon Belch and Rory Paterson, vybey first debuted with bottled meal replacement shakes.
That formula soon evolved into a powdered blend, with Braincare Greens, Medicinal Mushroom, and Nootropic Coffee Alternative SKUs arriving as functional follow-ups.
The Complete Nutrition Bars, vybey’s latest innovation, compress the powdered concept into a format that’s easier than ever to enjoy on the go.
Designed in collaboration with a cohort of top food scientists, nutritionists, doctors, and athletes, the bars can be enjoyed as a quick breakfast, light meal, snack, or pre/post-workout fuel.
Three flavours are available — Chocolate Mint, Chocolate Brownie, and White Chocolate Raspberry — each offering a balanced mix of 20g plant-powered protein, slow-releasing carbs, healthy fats, gut-supporting prebiotics, and a brain-boosting complex of vitamins and minerals.
The ingredients list reads impressively: organic pea protein provides a complete source with all nine essential amino acids, while almonds bolster the protein profile in every bite.
Date paste, gluten-free oats, rice flour, coconut powder, tapioca flour, and dual forms of the popular ‘superfood’ cacao also make the cut.
As for the sweetening system, vybey has opted against adding any sugar — instead relying on natural flavourings and erythritol.
vybey described the decision to bring its Complete Nutrition Bars to the UK as a “no-brainer” — and we’re inclined to agree.
Australia was perhaps ahead of the curve in terms of wellness permeating mainstream culture — not just fitness circles — and the UK has certainly caught up.
The gym community is now just the tip of the iceberg; complete meal replacement bars and shakes are appreciated by all ages and backgrounds, from busy professionals to keen weekend runners.
With a clean recipe promising brain and body fuel, vybey’s Complete Nutrition Bars look set to be an instant hit.
A 12-pack of any flavour is currently available via vybey’s online store for £29.99 — roughly £2.50 per bar.
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