Industry - Gymfluencers

Home
News
Industry

James Smith Brings His Business Mentorship Masterclass to Dubai Active

Business tips, banter, and brutal honesty – James Smith is bringing it all to Dubai Active 2025. Get ready Dubai, because James Smith is coming back to shake things up. This October, the straight-talking coach who built a global community…

Juicy Protein Bursts Onto the Scene With a Family of Refreshing Clear Protein RTDs

Juicy Protein swaps the shake for something fresh, playful and thirst-quenching SCI-MX is an instantly recognisable brand in the UK sports nutrition space. Approaching two decades in the game, the science-backed powerhouse has brought everything from whey and plant-based protein…

Olympia Expo 2025: When, Where and What’s On

What to Expect at This Year’s Olympia Expo The moment every musclehead circles on their calendar has arrived. The NFL has the Super Bowl. Basketball has the NBA Finals. Soccer has the World Cup. But if you live and breath…

Low-Calorie Beer Maker Lowrise Brewery Selected for Tesco Accelerator Programme

Lowrise Brewery Joins Tesco Accelerator Programme to Bring Low-Calorie Beer to the Masses Low-calorie beer innovator, Lowrise Brewery, is among a cohort of emerging brands selected for Tesco’s annual Accelerator Programme. Building on the success of previous intakes, 10 category…

PerfectTed Founders Appearing on Dragons' Den

PerfectTed Founder Unfazed By ‘Vanity Metrics’ Following Blockbuster Valuation

PerfectTed co-founder Teddie Levenfiche says chasing valuations isn’t the goal, as the matcha brand hits a £140 million milestone. Teddie Levenfiche, the co-founder of booming matcha brand PerfectTed, has downplayed talk of “vanity metrics” following another huge cash injection. London-based…

Everlast Gyms Set for Major Upgrade with HYROX Performance Centres and Myprotein Kitchens

Everlast Gyms has announced further plans to upgrade its estate in partnership with two of the fitness world’s biggest players. The aspirational chain, owned by the Frasers Group, has been enjoying something of a resurgence in recent times. Since embarking…

James Smith & Joe Wicks Clash Over KILLER Bar

James Smith and Joe Wicks Clash Again Over KILLER Bar “Scaremongering”

James Smith Calls Out Joe Wicks Over ‘Fear-Mongering’ KILLER Bar Campaign When Joe Wicks announced the release of his controversial KILLER Bar, the fitness community reached for the popcorn, rubbed their hands together, and eagerly awaited James Smith’s response. Smith,…

nowhey founders Luis Evitt (left) and Jesse Bate

In Conversation With nowhey Founder Luis Evitt

Protein is everywhere. Crisps, bread, ice cream, chocolate bars — you name it, there’s probably a “high-protein” version fighting for shelf space. The category is bursting at the seams with brands going gram-for-gram, each trying to outgun the next in…

Gymshark Roosevelt: What to Expect From the Big New York Opening

Gymshark Roosevelt was only formally announced at the end of September, yet the official curtain raiser is just days away. The store will mark the global powerhouse’s first-ever permanent brick-and-mortar location in New York — and the first in the…

First-Ever Gymshark New York Store to Open ‘Very Soon’

Gymshark New York Expansion: Roosevelt Field Mall and Bond Street Stores on the Way Gymshark is on the verge of opening its first-ever store in New York, marking its first permanent base in the United States to boot. The global…