Juicy Protein swaps the shake for something fresh, playful and thirst-quenching
SCI-MX is an instantly recognisable brand in the UK sports nutrition space.
Approaching two decades in the game, the science-backed powerhouse has brought everything from whey and plant-based protein blends to the iconic X-Plode Pre-Workout to shakers across the nation.
The familiar favourite is now bringing fresh appeal not through traditional NPD, but in the form of an entirely new brand.
Juicy Protein has been welcomed into the SCI-MX family as a refreshingly unorthodox take on protein RTDs.
With a hat-trick of canned and bottled offerings, the supercharged drinks sit in the thirst-quenching middle ground between protein water and juice.
Powered by years of SCI-MX muscle and know-how, the innovation looks set to make a splash both here in the UK and on foreign shores.
Here’s everything you need to know — from flavours and formulation to where you can buy it.
Introducing Juicy Protein
Juicy Protein marries together the clear protein and convenience trends sweeping the functional category.
Its promise is to provide clean, crisp and lactose-free flavours that replace that “clunky protein shake vibe” with something lighter.
The debut line-up consists of three formats:
- 20g Juicy Protein Bottles (500ml)
- 23g Juicy Protein Cans (330ml)
- 35g Juicy Protein Bottles (500ml)
Both bottled options are still drinks, made with spring water and real fruit juice for a bright profile that’s anything but bland.
The canned offering features the same foundations, but with a lightly carbonated twist to bring an extra layer of refreshment.
All three are free from added sugars, keeping the carb and calorie counts nice and low.
Flavour-wise, Juicy Protein has delivered on its promise of authenticity. Options range from classics like Apple and Orange to more adventurous creations such as Guava & Lime, Mango & Passionfruit, Raspberry & Lychee, and Apple & Kiwi.
The Protein System
Juicy Protein has opted for hydrolysed collagen peptides as the protein source. In doing so, the drink’s texture remains smooth and a far cry from the chalky mouthfeel associated with other proteins like whey or rice.
While not a complete protein, collagen does offer a treasure trove of additional perks, spanning hair, skin, nail, gut, joint health and recovery.
Juicy Protein’s sliding scale means everyday wellness chasers can start with the 20g bottles, while hardcore athletes can ramp up recovery with the 35g variety.
Joining Juicy’s Fruit Revolution
If you’re ready to swap chocolate-dominated protein shakes for something fruitier, you can shop the entire range via Juicy Protein’s website.
Pricing starts at £1.75 for the bottles and £1.85 for the cans, with bulk-buy options providing even better value per sip.
