Everlast Gyms has announced further plans to upgrade its estate in partnership with two of the fitness world’s biggest players.
The aspirational chain, owned by the Frasers Group, has been enjoying something of a resurgence in recent times.
Since embarking on its ‘Elevation’ journey in 2021, the operator has been steadfast in delivering hybrid gym experiences — cherry-picking the best elements of big-box and boutique.
Buoyed by fresh relationships with two global fitness juggernauts, Everlast Gyms has announced more exciting updates for existing and prospective members.
The first major glow-up comes in collaboration with one of the year’s breakout sports: HYROX.
Everlast Gyms has pledged that up to 60 sites will be decked out as affiliated HYROX Performance Centres by 2028.
If all goes to plan, that would see the group’s entire fleet amplified with weekly classes and first-rate HYROX equipment, including Octo Kettlebells, Competition Perform Turf, Edge Bumper Plates, and Wall Balls.
With a bolstered workout offering seemingly in the bag, Everlast Gyms has further revealed a roadmap that’ll take its nutrition zones to the next level.
Dedicated Myprotein kitchens are being rolled out across Everlast Gyms’ sites, promising exclusive protein shakes, snacks, fitness apparel, and space for members to relax, work, and connect.
The refuelling stations at Everlast Gyms have always been a standout feature. GSN meal-filled freezers can be found at select locations, while various juices and smoothies are blitzed to order.
Adding Myprotein to the mix reinforces the brand’s commitment to offering what it calls a 360-degree fitness experience.
Everlast Gyms: What Else Is on Offer?
Everlast Gyms has delivered 10 elevated gym concepts thus far, dubbed Everlast Gyms+, but its efforts now look set to ramp up across the remaining 50 spots.
This push is fuelled by the chain’s desire to set a “new benchmark” in the fitness industry.
Certainly, the modern gym-goer demands more from their experience. The nostalgic charm of tired weights rooms and rusty barbells has faded — and the hybrid era is very much in full swing.
Everlast Gyms is keen to embrace it by creating integrated fitness ecosystems where members can enjoy everything the new wave has to offer.
Large functional training spaces, boxing areas, specialised cardio and HIIT zones, extensive free weights, and fully equipped resistance sections form the foundation.
In select locations, that’s supplemented by post-workout kitchens, saunas, steam rooms, ice baths, changing areas, and swimming pools.
The gyms are also home to exclusive group training concepts — HUSTLE, HAYMAKER, BACKBONE, CRANKED, BREATHE, and APEX — designed to cater for every appetite.
Everlast Gyms has had its foot firmly on the accelerator since 2021, and it’s not pulling back anytime soon.
A new flagship is soon to launch in Liverpool, featuring the fruits of its partnerships with HYROX and Myprotein, alongside a duo of dry and herbal saunas and plenty more.
Head to Everlast Gyms’ website to find your nearest location and explore membership options.
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