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The Incredible Numbers Behind GHOST’s Arnold UK Activation

GHOST turned last month’s Arnold Sports Festival UK into something of a masterclass in brand activation. The legendary lifestyle operator arrived at Birmingham’s NEC as a diamond sponsor, taking an international team of staff and athlete ambassadors on a mission…

NBA’s Giannis Antetokounmpo Joins Growing List of Stars Backing IM8 Health

The roster of elite athletes putting their name – and money – behind IM8 Health just got even more impressive. NBA Champion and two-time MVP Giannis Antetokounmpo has been announced as a global partner and shareholder of IM8, making him…

Vendi Tech during the Holland & Barrett activation

Vendi Tech Hits the Road to Demonstrate the Future of Smart Product Sampling

We’re all familiar with how a vending machine works: you scan the rows, pick a product, pay the toll and wait for the thump as it lands in the tray. But one brand is quietly redefining traditional vending mechanics in…

Gut Wealth Pushes for ‘Sad Poo’ Emoji to Spotlight IBS Struggles

As someone who’s struggled with IBS, Gemma Stuart knows all too well that matters of the gut can be a sure-fire conversation killer. That’s a narrative she’s been working to shift ever since launching Gut Wealth via Gutsy Health in…

2026 Arnold Classic UK Results: Andrew Jacked Shines Again

2026 Arnold Classic UK Results: Andrew Jacked Dominates, Mike Sommerfeld Rebounds and Sam Sulek Goes Again

The 2026 Arnold Classic UK delivered another thrilling weekend of bodybuilding from Birmingham, with Andrew Jacked cementing his status as one of the sport’s biggest names, Mike Sommerfeld bouncing back in style, and Sam Sulek continuing to turn heads. Here…

Spudman Serves Performance Fuel as Gymshark Brings Potatoes to HYROX London

We’re willing to bet that a three-way jacket potato collaboration between Spudman, Gymshark, and Grime Gran wasn’t on your 2026 bingo card. But that was the scene which greeted athletes at last weekend’s HYROX London event. And no, we promise,…

Myprotein Takes Over Tesco Aisles with New Branded Bays

Two years on from its renewed push into offline retail, Myprotein has made arguably its biggest announcement yet. The sports nutrition heavyweight is rolling out branded bays across Tesco stores nationwide, planting a major flag in health and beauty aisles.…

Dubai Active and Dubai Muscle Show Extend Support to Emirati Businesses Amid Continued Attacks

Dubai Active and Dubai Muscle Show have pledged their full support to Emirati businesses impacted by Iran’s ongoing attacks. On Thursday, 26 March, UAE air defences intercepted a further 15 ballistic missiles and 11 drones. Since the start of Iran’s…

Inside GSN: Craig Allen’s Journey From Second-Hand Freezers to 10 Million Meals Sold

We’re all guilty of treating big brands as faceless entities – observing their products on shelves without questioning how or where they started. From the outside, success can appear almost accidental. A stroke of serendipity. A happy mistake that somehow…

Danone to Acquire Complete Nutrition Favourite Huel in Big Money Deal

Food and drink giant Danone has agreed a deal to buy British meal replacement favourite Huel. Bosses at the Paris-based corporation say the acquisition will enhance Danone’s functional presence and extend its portfolio into the fast-growing complete nutrition space. Founded…