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Meet Lumen: The Technology Empowering Smart Weight Loss

Smart weight loss starts with understanding your metabolism, and that’s exactly what Lumen is designed to help you do. Weight loss advice is everywhere these days. The problem is that it always seems to be changing, and isn’t personalised to…

Grenade Protein Bars Set for Major US Expansion Through Nutralabz Deal

Grenade Protein Bars, originally launched as the iconic Carb Killa Bars, are about to become unmissable in the United States. Despite being hailed as one of the UK’s favorite functional snacks, the explosive treats haven’t quite replicated that success across…

Your Morning Routine, Upgraded with Symprove’s Daily Wellness Shot

If you’re looking for a simple health boost first thing in the morning, Symprove’s daily wellness shot could be the easiest habit you add to your routine. A lot of people are trying to build healthier habits into their mornings…

Two New Barebells Snack-Size Bars Added to Sainsbury’s Meal Deal

Those who have magpie-like vision for protein and a good deal will remember when Grenade shrank its top-rated protein bars for the nation’s favourite Tesco meal deal. The smaller 35g format was made available in beloved flavours like OREO, offering…

RAW Protein Bars Make a Comeback in 4 Candy-Style Flavors

Early followers of RAW Nutrition may remember the brand’s Whole Food Bar. Made from just seven clean ingredients – including dates, honey, peanuts, and egg whites – it promised a more honest take on functional snacking. However, as wholesome as…

Martin Fitzwater Dropped By RAW Nutrition Over Arnold Classic Conduct

Martin Fitzwater has been dropped by RAW Nutrition after allegedly shoving Nick Walker during the Arnold Classic. It’s no secret that the pair have developed a rivalry during their bodybuilding careers, and that needle was once again evident as they…

Teen-Founded Calorie Tracking App Cal AI Acquired by MyFitnessPal

Fast-growing calorie tracker Cal AI joins the MyFitnessPal ecosystem An app built by two high school teenagers has been snapped up by MyFitnessPal after soaring to over 15 million downloads and $30 million in annual revenue in under two years.…

GHOST Completes General Mills Cereal Trifecta With Three Nostalgia-Heavy Protein Powders

GHOST has released three new flavors of its transparent Whey Protein Powder, each loaded with nostalgia and textural surprises. The legendary lifestyle operator’s resume is stacked with unique collaborations across its energy and supplement divisions. Taking typically unhealthy childhood favorites…

Jeff Nippard Announces Tragic Death of His Fiancée, Dr. Stephanie Buttermore

Dr. Stephanie Buttermore Dies at 36, Leaving a Lasting Impact on Science and Fitness Popular fitness influencer and cancer researcher Dr. Stephanie Buttermore has died at age 36. The tragic news was broken by her fiancée and fellow fitness creator,…

Hydrate Smarter with Vieve Collagen Protein Water

Looking for a smarter way to hydrate? Vieve collagen protein water combines refreshing fruity flavours with 20g of protein per bottle. Staying hydrated is something most of us try to keep on top of, especially if we’re training regularly. Whether…